News
Opinion: Cognitive atrophy - how AI is making us dumber, one convenient shortcut at a time
6+ hour, 27+ min ago (305+ words) The author argues that overreliance on AI is weakening critical thinking and creativity by replacing mental effort with convenience. Jul 2, 2026, 10: 10 am I was on an online panel yesterday talking fast content versus slow recall for brands, when a fellow panellist…...
Abhimanyu Mathur joins Tilt Brand Solutions
3+ hour, 18+ min ago (126+ words) Jul 2, 2026, 11: 45 am Tilt Brand Solutions has announced the appointment of Abhimanyu Mathur as its chief business officer." Mathur joins Tilt's management team along with Joseph George (chairman and CEO), Gulshan Singh (chief strategy officer), Adarsh Atal (chief creative officer) and…...
Dentsu Creative bags Lotte's creative mandate
4+ hour, 9+ min ago (232+ words) Jul 2, 2026, 11: 35 am Lotte India has assigned its creative mandate to Dentsu Creative post a multi-agency pitch. The agency's Chennai office will handle the mandate." Dentsu Creative will lead brand strategy, creative development, and integrated campaigns across key brands such as…...
BBH India appoints Deb Dutta
8+ hour, 32+ min ago (224+ words) Jul 2, 2026, 11: 35 am BBH India has appointed Deb Dutta as executive director and head - office, Mumbai." He will report to Himanshu Saxena, managing director, BBH India and president (North and East), Saatchi & Saatchi India and Propagate India." Dutta will work closely…...
Government sends notice to Meta on 'Whats App Usernames' feature
4+ hour, 57+ min ago (276+ words) Whats App responds by stating it has built the required safeguards. Jul 2, 2026, 10: 29 am The Government of India has issued a notice to Meta a few days after the latter announced the roll out of 'Whats App Usernames'." While Whats App…...
Hector AI: Building the future of commerce intelligence from India for the world
4+ hour, 58+ min ago (698+ words) SPECIAL FEATURE: We examine Wondrlab's belief that globally relevant innovation can be conceived, built, and scaled from India. Jul 2, 2026, 10: 41 am In a world where commerce is becoming increasingly complex, brands need more than dashboards and reports. They need intelligence that…...
Don the albino buffalo calls the 'moos' for Flipkart's GOAT sale offers
1+ day, 4+ hour ago (225+ words) The campaign comprises an ad film conceptualised by Talented, directed by Anant Sharma and produced by Potli Baba. Jul 1, 2026, 11: 32 am Flipkart has rolled out another campaign leg for its upcoming 'Greatest of all time' sale 'Bhains of Luck'. What we…...
Z secures exclusive Bundesliga broadcast and streaming rights in India for five years
22+ hour, 27+ min ago (221+ words) From the 2026-27 season, Bundesliga matches will stream on Zee5 and air on Unite8 Sports channels with live coverage and highlights. Jul 1, 2026, 4: 56 pm Z has acquired the exclusive broadcast and digital rights for the German Football League's Bundesliga in India for five years,…...
Goodfellas Studio: Good people creating great content for growing brands
1+ day, 4+ hour ago (616+ words) SPECIAL FEATURE: At the centre of Goodfellas' culture is a philosophy the studio calls "effectivity'. Jul 1, 2026, 10: 57 am Goodfellas Studio has positioned itself as a lean, collaborative creative production house driven by emotional storytelling and cultural sharpness. With an integrated team…...
Bonn re-signs Katrina Kaif as brand ambassador
1+ day, 22+ hour ago (278+ words) With this development, the bakery and FMCG company aims to double down on its celebrity-led marketing strategy. Jun 30, 2026, 5: 56 pm Bonn Group has re-signed actor Katrina Kaif as its brand ambassador, reinforcing its celebrity-led marketing strategy as the bakery and FMCG…...