News
Will Ferrell gets David Beckham and Marshawn Lynch to hop on the Lay's Bandwagon truck
1+ hour, 56+ min ago (221+ words) The campaign, comprising an ad film, positions 'soccer fandom' as a social experience ahead of the FIFA World Cup 2026. May 18, 2026, 10: 30 am Lay's has rolled out a campaign, "Bandwagon, ahead of the FIFA World Cup 2026, featuring actor Will Ferrell, footballer'David Beckham,…...
Opinion: Nobody believes your 47% uplift
1+ hour, 59+ min ago (441+ words) The author writes how an obsession with measurement starts rewarding measurement over the 'actual bloody thing' that moves people. May 18, 2026, 11: 14 am Why do all of us have this obsession with over-attribution, when the agencies know, the marketers know, the juries…...
Cannes Contenders 2026: Dentsu Creative India
3+ day, 2+ hour ago (231+ words) The agency has one entry for the festival this year. May 15, 2026, 10: 40 am Every year, Manifest aims to put Indian agencies that enter the Cannes Lions International Festival of Creativity on the world's radar, even before the festival kicks off with…...
Go Colors turns Prajakta Koli's pants into the main character
3+ day, 13+ hour ago (225+ words) The campaign for the Mostly Sane collection's second drop shows the actor-influencer being upstaged by 'the real star' of the show. May 14, 2026, 10: 55 pm Go Colors has rolled out a campaign for its Mostly Sane collection drop 2, the second chapter of…...
From animal rescue to artisanal gelato: Vantara's pivot raises eyebrows
3+ day, 21+ hour ago (258+ words) As the wildlife rehab initiative diversifies into premium desserts, the brand extension has sparked questions around ideological consistency. May 14, 2026, 11: 22 am The move marks a significant diversification for the Reliance Foundation-backed project, which was launched in 2024 as a 3, 500-acre animal rescue…...
Asics blends post-workout faces with beauty to make a statement
4+ day, 56+ min ago (243+ words) May 14, 2026, 10: 17 am Asics has rolled out a campaign, 'Get the Glow', to highlight how movement lifts and refreshes body and mind. The campaign consists of an ad film. What we think about it: Smartly taps into beauty culture by reframing…...
WPP Media India Brew 2026: 'The briefs are getting brief"
4+ day, 23+ hour ago (1348+ words) At the summit, a creator and platform leader discussed how podcasts are reshaping brand trust, community engagement, and consumer journeys. May 13, 2026, 1: 20 pm At Brew 2026, hosted by WPP Media India on 12 May, a panel discussion spotlighted the evolving relationship between creators,…...
WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow"
4+ day, 23+ hour ago (585+ words) A session at the summit discussed the relevance of micro-dramas and how brands can work with the format. May 13, 2026, 11: 59 am Are micro-dramas here to stay or is it just a passing fad? How can brands meaningfully invest in the format?...
WPP Media India Brew 2026: Why brands need to stop treating experiences like media buys
5+ day, 2+ hour ago (1576+ words) May 13, 2026, 10: 18 am At Brew2026, hosted by WPP Media India, a paneldiscussion focused on the growing importance of experiential marketing and community-led fandom in shaping modern consumer engagement. The panel featured Ritam Bhatnagar, founder, IFP; Laksh Maheshwari, storytelling artist; Arjun Kolady, head…...
ASCI drafts guidelines for labelling of AI-generated content in ads
5+ day, 18+ hour ago (215+ words) Advocates a risk-based approach, focusing on consumer outcomes rather than regulating the technology itself. May 12, 2026, 6: 07 pm The Advertising Standards Council of India (ASCI) has released draft guidelines for the responsible labelling of synthetically generated content in advertising." As brands increasingly…...