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Social Samosa
socialsamosa. com > sscanneswatch > india-five-shortlists-cannes-lions-2026-total-23-12065742

India adds five more shortlists at Cannes Lions 2026, total reaches 23

7+ hour, 21+ min ago  (221+ words) India secured five shortlists across three categories announced on the second day at the Cannes Lions International Festival of Creativity 2026, taking its overall shortlist tally to 23 across 30 categories revealed so far. The latest shortlists came in Creative Commerce, Creative Strategy…...

Social Samosa
socialsamosa. com > samosa-snippets > fathers-advertising-leaders-gave-industry-voice-12051790

The fathers of advertising: The leaders who gave the industry its voice

4+ day, 22+ hour ago  (1730+ words) Father's Day, celebrated on the third Sunday of June every year, is largely about celebrating the father figure who shaped you, who gave you values, principles to live by, and a way of seeing the world. It need not be…...

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socialsamosa. com > industry-updates > lodestar-um-amfi-integrated-media-mandate-12053274

Lodestar UM wins AMFI's integrated media mandate

5+ day, 4+ hour ago  (187+ words) Social Samosa "Omnicom Media's Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India (AMFI), following a closely contested multi-agency pitch The mandate will see Lodestar UM lead AMFI's end-to-end media strategy, planning…...

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socialsamosa. com > industry-updates > wpp-media-launches-agentic-standards-initiative-ai-powered-video-buying-12052955

WPP Media launches Agentic Standards Initiative for AI-powered video buying

5+ day, 5+ hour ago  (589+ words) WPP Media has announced the development of a Buyer Agent for Video as part of a new Agentic Standards Initiative aimed at establishing common technical, workflow and governance standards for AI-powered media buying across the premium TV and video ecosystem....

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Social Samosa
socialsamosa. com > industry-updates > penske-media-acquire-key-vox-media-brands-forms-new-publishing-unit-pmx-12052975

Penske Media to acquire key Vox Media brands, forms new publishing unit PMX

5+ day, 5+ hour ago  (225+ words) Penske Media Corporation (PMC) has announced an agreement to acquire several of Vox Media's digital media brands, including Eater, The Verge, SB Nation, Popsugar, The Dodo, Punch, and Thrillist, alongside Concert, Vox Media's premium advertising marketplace, and Forte, its first-party…...

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Social Samosa
socialsamosa. com > industry-updates > brands-celebrate-quiet-strength-fatherhood-fathers-day-12053686

Brands celebrate the quiet strength of fatherhood this Father's Day

4+ day, 23+ hour ago  (198+ words) A father's love is rarely loud. It lives in the early mornings, the late nights, the sacrifices never spoken about, and the quiet belief that encourages children to dream bigger than they ever thought possible. Every Father's Day, brands attempt…...

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Social Samosa
socialsamosa. com > industry-updates > instagram-rolls-out-multiple-captions-carousel-posts-enhance-storytelling-12053383

Instagram rolls out multiple captions for carousel posts to enhance storytelling

5+ day, 3+ hour ago  (167+ words) Instagram has introduced a new feature that allows creators to add multiple captions within a single carousel post, offering greater flexibility in how they present stories and contextualize content. To use the feature, creators can create a carousel post, tap…...

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Social Samosa
socialsamosa. com > industry-updates > ias-launches-quality-connect-improve-campaign-transparency-across-ad-ecosystem-12053049

IAS launches Quality Connect to improve campaign transparency across the ad ecosystem

5+ day, 4+ hour ago  (234+ words) Integral Ad Science (IAS) has announced the general availability of Quality Connect, a new transparency and optimization solution designed to provide publishers with near real-time visibility into advertisers' media quality preferences. Available through the IAS Pulse publisher platform, Quality Connect…...

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socialsamosa. com > industry-updates > collective-artists-expands-galleri5-ai-studio-agentic-canvas-12053370

Collective Artists expands Galleri5 AI Studio with Agentic Canvas

5+ day, 3+ hour ago  (180+ words) Omnicom Media's Lodestar UM has been awarded the integrated media mandate for the Association of Mutual Funds in India (AMFI), following a closely contested multi-agency pitch. Under the partnership, Lodestar UM will leverage its strategic planning capabilities, data intelligence, audience-first…...

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Social Samosa
socialsamosa. com > industry-news > threads-hits-500-million-maus-unveils-new-tools-communities-feed-control-12053280

Threads hits 500 million MAUs, unveils new tools for communities and feed control

5+ day, 3+ hour ago  (763+ words) Meta's text-based social platform Threads has crossed 500 million monthly active users (MAUs), marking a significant milestone in its growth as it continues to position itself as a destination for public conversations and interest-based communities. To commemorate the milestone, Threads has…...

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