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News
Podcast advertising tools launched by Comscore | News
19+ hour, 49+ min ago (229+ words) In addition to Spotify, the agreement covers SiriusXM, Triton Digital, Acast and Libysn, and will use Proximic by Comscore’s transcript-level intelligence tools to support brand-safety and AI-supported Predictive Audiences tools. The addition of the tools is intended to give brands…...
Peekator launches AI interviews | News
18+ hour, 7+ min ago (120+ words) Researchers can now use the platform to allow selected respondents to continue from a survey into an AI-moderated video interview, which will probe their survey answers in more depth. The AI interviews can also be used to conduct standalone studies....
TriVoca Health hires six | News
19+ hour, 4+ min ago (158+ words) The appointments include Priscilla Fisk, who has been named as senior vice-president at panel operations, focusing on panel health and development. Prior to taking up her new role, Fisk was executive vice-president and chief operating officer at Ipsos US, having…...
Mintel launches deep research tool | News
3+ day, 21+ hour ago (184+ words) The tool, called GNPD Deep Research, is part of the Mintel Global New Products Database, and allows users to ask questions in natural language and receive recommendations based on product launches analysed by Mintel. GNPD Deep Research is supported by…...
Customer feedback tool released by SurveyMonkey | News
3+ day, 20+ hour ago (149+ words) GetFeedback allows users to create forms or buttons and add them to their website using a single line of code, allowing customers to provide feedback. Feedback can be captured by the tool through always-on feedback buttons, forms triggered by a…...
Strat7 makes additions to AI platform | News
4+ day, 17+ hour ago (256+ words) Nucleus 2.0 builds on the release of Nucleus earlier this year, which was organised around three families of AI agents – Design, Discovery and Impact – to support projects from planning and fieldwork through to completion. The changes include improvements to Nucleus’ research…...
Terms of engagement: Generative engine optimisation | Feature
5+ day, 21+ hour ago (275+ words) Generative engine optimisation (GEO) is the process of optimising online content so that it is understood and retrieved by AI-based search engines in response to users’ search queries. For brands, GEO is about making sure the brand is cited and…...
Nick Baker founds advisory consultancy What Humans Do | News
5+ day, 21+ hour ago (183+ words) What Humans Do combines behavioural science with advisory services, aiming to bridge the gap between new technology and human context. The company is aimed at executive teams, insights directors and research organisations. Key focus areas for What Humans Do include…...
Synthetic surveys comparable to traditional research, finds study | News
6+ day, 15+ hour ago (559+ words) The research surveyed a total of 7,755 participants across seven different sampling services to assess the platforms’ effectiveness, and compare the results with those generated by an AI platform using synthetic respondents to simulate survey responses. The sampling services included two…...
DSIT to be abolished in government reshuffle | News
6+ day, 21+ hour ago (208+ words) DSIT was formed in 2023 under the premiership of Rishi Sunak, and was tasked with boosting support for science and technology, especially AI, over the past three-and-a-half years. Liz Kendall was the most recent secretary of state for the department. However,…...