8+ hour ago  (342+ words) Irish digital ad spend reached "1. 146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to "576m, and CTV at 58% of publisher video. Classified'advertising grew 11% to "66 million, a category that punches above its weight relative to its market share. Online adspend participants predict…...

8+ hour, 18+ min ago  (703+ words) Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning. For the advertising and marketing community, that single percentage is harder to dismiss than almost any…...

7+ hour, 27+ min ago  (419+ words) Conde Nast CEO Roger Lynch explains why Vogue and The New Yorker thrive as AI floods the web with low-quality content and publisher search traffic collapses. Lynch connected the surge in AI-generated content directly to the strategic positioning of Conde…...

7+ hour, 54+ min ago  (1177+ words) PPC Land Meta this week announced Incognito Chat with Meta AI on Whats App and the Meta AI app, a feature the company describes as a completely private way to interact with artificial intelligence. Built on Whats App's Private Processing…...

8+ hour, 9+ min ago  (479+ words) Amazon replaced its Amex business cards with new U. S. Bank and Mastercard products featuring dynamic rewards, 0% APR installments, and no annual fee whatsoever. Travel rewards are also enhanced. According to Amazon, Prime Business Card holders earn 5% back on travel booked through…...

10+ hour, 52+ min ago  (338+ words) The week of May 11-17, 2026 compressed upfront presentations, Tik Tok's MCP launch, Chat GPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days. Disney's presentation came Tuesday, May 12, at the Javits Center in New York,…...

11+ hour, 55+ min ago  (947+ words) Publicis Groupe today agreed to buy Live Ramp in an all-cash $2. 5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy. According to Publicis, the rationale centers on a concept the company calls data co-creation - the…...

12+ hour, 29+ min ago  (295+ words) You Tube's May 2026 Creator Marketing Playbook publishes data on long-term ROAS, audience exclusivity, and AI-powered tools for brand-creator ad campaigns. The playbook organises its guidance around a three-step model: Bring, Build, and Boost. Each step corresponds to a distinct phase…...

19+ hour, 55+ min ago  (230+ words) The European Football Alliance brings at least 18 live games to Fubo Sports Network FAST channel, reaching millions across U. S. and Canada starting May 2026. Fubo Sports Network is also available as part of DAZN's subscription packages and within Fubo's broader subscription packages…...

16+ hour, 34+ min ago  (570+ words) Kenshoo Skai unveiled Studio, an agent-native platform with autonomous AI agent squads, plus expanded Celeste, and a new advisory practice at Shop Able May 13. The Studio environment is structured around the concept of agent squads. According to the press release,…...