2+ day, 18+ hour ago  (252+ words) Global real-time sports data provider Genius Sports Limited (NYSE: GENI) and media research firm Media Science have released a joint biometric study revealing that advertisements broadcast immediately after emotionally heightened moments in live sports deliver double the unaided brand recall…...

2+ day, 17+ hour ago  (187+ words) The renewed agreement takes the total partnership to an eight-year tenure. Emerging from an extensive open-market bidding process, the revised framework encompasses an increased annual rights fee, a collaborative commitment to heightened joint marketing initiatives, and an expanded broadcast footprint…...

2+ day, 17+ hour ago  (299+ words) The National Basketball League (NBL) and Women's National Basketball League (WNBL) have finalised a major three-year commercial partnership naming Virgin Australia as the Official Airline Partner of both premier competitions. The multi-league deal will directly subsidise and streamline interstate travel…...

2+ day, 17+ hour ago  (245+ words) Australia's largest retail mortgage broker, Aussie, has announced its return to the national sporting landscape after securing a pioneering joint-venture partnership with two of the A-League's biggest football clubs, the Western Sydney Wanderers and Melbourne Victory. The commercial collaboration unifies…...

2+ day, 20+ hour ago  (387+ words) The Penrith Panthers have announced a new partnership with Ringers Western for the 2026 National Rugby League (NRL) season." For the Panthers, the commercial contract secures an official styling partner to supply premium corporate wear. In addition, the alignment provides Ringers…...

2+ day, 20+ hour ago  (222+ words) Prominent sport and entertainment infrastructure lawyer Adam H. Lister has departed his role as group general counsel of Legends Global (Asia Pacific) to launch Adam H Lister Law, a boutique principal-led legal practice. Commenting on his announcement, Adam H Lister Law…...

3+ day, 11+ hour ago  (190+ words) Queensland's Sport and Olympics Minister, Tim Mander has stood aside from his cabinet portfolios after being referred to the Australian Federal Police (AFP) by the Australian Electoral Commission (AEC) over a potential criminal offence regarding his electoral enrolment. Tourism Minister…...

3+ day, 18+ hour ago  (362+ words) Collingwood Football Club has announced that AIA Australia has extended its tenure as a Major Partner and the Official Club Life and Health Insurance Partner. The extension ensures the life, health, and wellbeing insurer will continue its support of both…...

4+ day, 25+ min ago  (444+ words) Global sports technology leader Catapult Sports Ltd (ASX: CAT) has unveiled a record-breaking financial performance for the year ended 31 March 2026." The Saa S provider reported total statutory revenue of US$140. 7 million (A$200 million), representing a 19 per cent increase in constant…...

3+ day, 22+ hour ago  (367+ words) The National Rugby League (NRL) has officially launched its ticketing and commercial travel strategy for the highly anticipated 2027 Las Vegas season opener, establishing an exclusive three-week booking window for all-inclusive supporter packages. The announcement follows the confirmation of the four…...