1+ day, 18+ hour ago   (96+ words) AI & Intelligent Marketing, AI-Powered Campaigns Organisations face a critical challenge: employees are adopting AI and agentic tools at an unprecedented rate, often without IT oversight or governance. While demonstrating a healthy appetite for innovation, this unauthorised adoption creates substantial risks....

3+ day, 19+ hour ago   (1416+ words) OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain limited compared with those available from Google and Meta. The question is not only whether OpenAI can reproduce the controls offered by established platforms....

4+ day, 19+ hour ago   (366+ words) Most marketing teams do not have a channel problem. They have an attention and action problem. Paid social can generate awareness. PPC can capture intent. Email can nurture relationships. Direct mail can create impact. But even strong campaigns can lose…...

5+ day, 18+ hour ago   (464+ words) Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the workflows faster, and yet performance is hitting a ceiling. Efficiency has improved significantly over the past two years, but performance has…...

5+ day, 18+ hour ago   (306+ words) Content, Creative & Brand, Social & Community Marketing, Social Media Marketing Something is shifting in social media, and not just in the feeds. Metricool has spent the last year asking two very different sets of questions: What’s actually performing on social media…...

11+ mon, 2+ week ago   (454+ words) Chatbots & Virtual Assistants, Generative AI, Machine Learning for Targeting, Mobile Payments, Retail Media Networks, Social Listening & Engagement, Social Media Marketing, Workflow Automation Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking…...

2+ week, 2+ day ago   (1220+ words) AI & Intelligent Marketing, Data & Measurement, Data Analytics, Features, Generative AI Previsible said Google remains the main surface for AI-influenced brand discovery, even as ChatGPT dominates measurable referrals from standalone AI assistants. The AI discovery agency released the third edition of…...

3+ week, 1+ day ago   (890+ words) AI & Intelligent Marketing, CX & Personalisation, E-Commerce & Retail, First- & Zero-Party Data, Loyalty & Retention, Personalised Shopping Fashion ecommerce is under pressure from slower growth, high return rates, rising acquisition costs, and low online conversion, according to a 2026 intelligence report by DRESSX. The…...

3+ week, 3+ day ago   (220+ words) Campaign & Strategy Execution, Social & Community Marketing It also buys attention other channels cannot. People live on their phones, but stopping the scroll keeps getting harder and pricier, and the same person spends hours watching and listening where search and social…...

3+ week, 4+ day ago   (856+ words) AI & Intelligent Marketing, Data & Measurement, Marketing Attribution Models, Martech Stack & Ops, Performance Marketing Tools Marketing teams are using AI tools in performance marketing for campaign production, segmentation, reporting, and recommendations. These systems rely on campaign, attribution, CRM, partner, and finance…...