1+ day, 8+ hour ago   (435+ words) Most loyalty programs don't fail because of bad technology. They fail because someone copied a competitor's model without asking what behaviour they were actually trying to change. Points get slapped on, a tier system gets bolted in, and six months…...

2+ day, 6+ hour ago   (856+ words) A practitioner's cheat sheet for cutting the noise, from a Canadian strategist who's managed content for 25+ brands. There's no shortage of things you could be doing on social media right now, from new formats to new platforms to features nobody…...

5+ day, 7+ hour ago   (884+ words) Free, funded, platform-run, or straight-up paid: here's everywhere Canadian marketers can go this summer (and into fall) to learn something new. We put a callout to the SNMA community, dug through every corner of the internet, and cross-checked pricing and…...

5+ day, 5+ hour ago   (459+ words) A tax proposal, a round of layoffs and a flyer program in Manitoba all landed in the same month. On the surface, they look like three separate stories. But together, they point to a Canadian media ecosystem under pressure from…...

1+ week, 1+ day ago   (224+ words) Everyone has a loyalty program now. Your coffee shop, your grocery store, your gym, probably your dentist's office. Deloitte puts Canadian enrollment north of 90%, one of the most loyalty-saturated markets anywhere. Which raises the more interesting question: when everyone has…...

1+ week, 5+ day ago   (709+ words) Canada is the second largest country in the world by landmass, split across ten provinces and three territories, each with its own government, its own politics, and often its own read on what's happening around it. A campaign that launches…...

2+ week, 1+ day ago   (381+ words) Sabaa Quao speaking on a panel at Cannes Lions TBWA\Canada just won Cannes Lions' Innovation Grand Prix for a running shoe six years in the making. The project, Supernova Adaptive, is a performance running shoe for Adidas, built with…...

2+ week, 2+ day ago   (177+ words) An Olympic Basin most Montrealers have never set foot in, and a stadium a lot of them walk past without a second thought, are getting a second life this summer. Intact Insurance and Qualité Motel were both attached to the…...

2+ week, 4+ day ago   (392+ words) It was one of the loudest signals at SocialNext: Montréal in June 2026. Across five sessions from speakers spanning agencies, platforms, and independent consultancies, the same diagnosis kept surfacing: the process underneath the prompt is where most teams are losing. Not…...

3+ week, 5+ day ago   (367+ words) Canada Day has always been a moment for declarations. This year, one of the more interesting ones is coming from a small team in Ottawa that decided the country deserved its own social network: one that better represents what the…...