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News
Consumers warm up to streaming ads: Here’s what the numbers say
1+ day, 16+ hour ago (660+ words) As the number of ad-supported tiers on the market increases, cheaper options have made gains against ad-free ones, according to Hub. Ad tolerance is growing as ad-supported streaming becomes more popular. Two-thirds of consumers indicate they don’t mind watching ads…...
Marketers’ latest AI conundrum: An environmental footprint left unmeasured
1+ day, 16+ hour ago (207+ words) A new report from 51toCarbonZero finds 88% of marketing leaders believe the tech is increasing emissions, but fewer than half are fully tracking their impact “Businesses cannot effectively reduce what they are not measuring — and there is still work to do to…...
Tinder expands Events as it chases Gen Z connection
2+ day, 16+ hour ago (289+ words) The feature is now available in 10 cities, with plans to reach 26 by the end of September. The rollout is supported by a campaign spanning creator partnerships, social media, out-of-home, local activations and more. OOH placements include Bedford Ave Station in…...
Google’s ads biz gets boost from World Cup hype, Gemini improvements
2+ day, 17+ hour ago (464+ words) AI assistant Gemini “supercharges” the platform’s ability to increase relevance for users and value for advertisers in areas like search, executives say. Google’s ad revenue grew 14% year over year to $81.6 billion in Q2 as artificial intelligence-powered features bolstered marketing performance, according…...
Ugg teams with buzzy pop band Muna for back-to-school campaign
2+ day, 18+ hour ago (421+ words) Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships celebrating art and self-expression. Ugg on Thursday launched a back-to-school campaign that celebrates art and the way that it can inspire confidence…...
World Cup advertising numbers reflect diversifying sports marketplace
2+ day, 20+ hour ago (216+ words) Sports brands spent $3.3 billion on ads across digital channels between Q3 2025 and Q2 2026, a 26% YoY increase. Sensor Tower’s recent report evaluates the evolving sports-related advertising landscape, including the growing role of sports booking brands in the space, the impact the World Cup…...
Hanes embraces risqué marketing in creative shakeup for basics brand
3+ day, 17+ hour ago (284+ words) A series of ads show how Hanes lets people exude confidence in situations that would typically be awkward, like getting caught with one’s pants down. Some of the Hanes ads center on situations that are usually the stuff of anxiety…...
From Yamal to the mall: How American Eagle is going back to school
3+ day, 19+ hour ago (808+ words) CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won gold at the World Cup. American Eagle on Wednesday began rolling out its campaign for…...
How Dum Dums owner Spangler created a candy empire built on nostalgia
4+ day, 10+ min ago (741+ words) The sweets maker has carved out an enviable niche in the $55 billion candy space with a unique collection of brands with storied histories, such as Sweethearts and Bit-O-Honey. Sweethearts and Dum Dums owner Spangler Candy Company has built a future…...
Zevia taps Cardi B to serve up real talk in biggest campaign to date
4+ day, 17+ hour ago (410+ words) “Real Talk Interpreter,” which spans streaming TV, social and retail, follows the brand naming the rapper as a shareholder and ambassador. Zevia is leaning hard into Cardi B’s unfiltered persona for its biggest campaign to date. The CPG marketer in…...