1+ hour, 42+ min ago  (353+ words) The "Mix With The Best" effort expands Droga5s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic mixer brand. Fever-Tree was founded in 2004 in the U. K. but has accelerated its U. S. growth through a strategic partnership with beer giant Molson…...

3+ hour, 24+ min ago  (648+ words) Questions remain around whether or not LLM ads can be evaluated with the same rigor as the rest of advertisers'media plans, writes App Flyers Brian Quinn. The following is a guest piece written by Apps Flyer President and General Manager…...

1+ day, 9+ min ago  (180+ words) Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership. Ad spending on women's sports was up 69% year over year in 2025 to $127 million, according to a recent report from…...

1+ day, 19+ hour ago  (200+ words) Unleash Legendary" leverages the look and feel of anime to show off the brand's teriyaki line and appeal to a new generation of home cooks. Amid rising costs and high rates of unemployment, Gen Z consumers are also eating out…...

2+ day, 20+ min ago  (260+ words) An effort styled on music videos is accompanied by a song, "Finger Lickin" Machine," that the brand is releasing on streaming platforms and social media. KFC is putting the Colonel to work as a dancing rebel with a new song…...

2+ day, 1+ hour ago  (561+ words) CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank's Chief Financial Playmaker. U. S. Bank on Tuesday announced a multiyear partnership that makes it the official bank and wealth management sponsor of the NFL,…...

2+ day, 23+ hour ago  (404+ words) The soda giant reimagined the song from its iconic 1971 "Hilltop" ad for an effort that spans packaging, experiences and community impact. Coca-Cola is tapping into one of its most iconic brand assets for a campaign that marks its partnership with…...

3+ day, 2+ hour ago  (585+ words) CEO Larry Bodner calls the DTC company's new line "anti-Venus, anti-Billie, anti-Flamingo" and an antidote to "pink, sparkly, frilly" products pitched to women. Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women's…...

6+ day, 56+ min ago  (492+ words) From Instagram advertising to Papa John's marketing investment, here are some important numbers marketers may have missed. Go Figure is a monthly column by Marketing Dive staff which examines recent data points from across the marketing and advertising industry that…...

6+ day, 1+ hour ago  (467+ words) The sports league has expanded its partnership with Adobe so individual clubs can create marketing that better matches how individual fans enjoy sports. Looking to stay ahead of the game, MLB has expanded its partnership with Adobe so the league…...