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News

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Mofusand pounces back into Starbucks with a local twist

1+ day, 2+ hour ago   (894+ words) Starbucks Singapore is bringing Japanese character Mofusand back for a second collaboration, this time rolling out a new range of Singapore-exclusive collectables as it looks to tap into the appeal of character merchandise and collectable culture. Launching on 25 August, the…...

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Are Media appoints Nicole Waudby to lead Homes & Lifestyle

1+ mon, 1+ week ago   (295+ words) Are Media has appointed Nicole Waudby as general manager, Homes & Lifestyle, with responsibility for the strategic content direction and commercial performance of the portfolio. Reporting to director of content and consumer growth Jocelin Abbey, Waudby will work across content, sales,…...

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Brands face a new visibility battle as AI plays favourites

4+ mon, 4+ week ago   (1018+ words) A brand can rank on Google, have a slick website and still disappear when a consumer asks AI what to buy. That may sound contradictory, but Duncan Egan, vice president of enterprise marketing, Asia Pacific and Japan at Adobe, says…...

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Can AI help Fanta build the next horror universe?

1+ day, 3+ hour ago   (463+ words) Fanta is moving from horror collaborator to creator this Halloween, launching an original entertainment universe populated by characters inspired by classic horror archetypes. The universe launches with a cinematic trailer developed in partnership with AI entertainment studio GRAiL, offering consumers…...

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Westin turns a good night's sleep into a power move

1+ day, 3+ hour ago   (394+ words) Westin Hotels & Resorts has launched a new campaign positioning restorative sleep as a source of energy and preparation, as the hotel brand looks to encourage guests to "Own your mornings". Created by BBH Singapore, the campaign challenges the idea of…...

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Gudang Garam captures Indonesia's strength through a photographer's lens

5+ day, 5+ hour ago   (255+ words) Gudang Garam has taken a different approach to its annual Independence Day storytelling, shifting the focus from Indonesia’s cultural heritage to the people who embody the nation’s strength in a new 60-second film. His journey moves between people whose work…...

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Google: 1 in 5 HK citizens are AI 'super users"

5+ day, 5+ hour ago   (285+ words) As Hong Kong enters the agentic AI era, its citizens are proving to be among the world's most sophisticated users, with 1 in 5 (21%) classified as “super users”. Meanwhile, most of them interested to try time and admin agents, according to a…...

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Makro expands Philippine footprint with four new Ayala Land locations

5+ day, 5+ hour ago   (570+ words) Makro Philippines is expanding its physical footprint across Luzon through a new agreement with Ayala Land covering four of the property developer's mixed-use estates. The stores will be developed at Cloverleaf in Balintawak, Quezon City; Broadfield in Biñan, Laguna; Arca…...

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Malaysia’s creator economy moves beyond side hustle as income grows

5+ day, 5+ hour ago   (801+ words) Malaysia’s creator economy is showing signs of becoming a more established source of income, with nearly half of creators surveyed saying they earn more than the country’s monthly minimum wage. According to "Beyond the scroll: The real-world impact of TikTok…...

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SHEIN's HK IPO targets to raise HK$13.86bn

5+ day, 5+ hour ago   (289+ words) Chinese fast-fashion giant SHEIN has sought a Hong Kong listing and will officially start trading on the Hong Kong Stock Exchange (HKEX) on 1 September, with plans to raise up to HK$13.86 billion in its initial public offering (IPO). According to…...