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News
Mofusand pounces back into Starbucks with a local twist
1+ day, 2+ hour ago (894+ words) Starbucks Singapore is bringing Japanese character Mofusand back for a second collaboration, this time rolling out a new range of Singapore-exclusive collectables as it looks to tap into the appeal of character merchandise and collectable culture. Launching on 25 August, the…...
Are Media appoints Nicole Waudby to lead Homes & Lifestyle
1+ mon, 1+ week ago (295+ words) Are Media has appointed Nicole Waudby as general manager, Homes & Lifestyle, with responsibility for the strategic content direction and commercial performance of the portfolio. Reporting to director of content and consumer growth Jocelin Abbey, Waudby will work across content, sales,…...
Brands face a new visibility battle as AI plays favourites
4+ mon, 4+ week ago (1018+ words) A brand can rank on Google, have a slick website and still disappear when a consumer asks AI what to buy. That may sound contradictory, but Duncan Egan, vice president of enterprise marketing, Asia Pacific and Japan at Adobe, says…...
Can AI help Fanta build the next horror universe?
1+ day, 3+ hour ago (463+ words) Fanta is moving from horror collaborator to creator this Halloween, launching an original entertainment universe populated by characters inspired by classic horror archetypes. The universe launches with a cinematic trailer developed in partnership with AI entertainment studio GRAiL, offering consumers…...
Westin turns a good night's sleep into a power move
1+ day, 3+ hour ago (394+ words) Westin Hotels & Resorts has launched a new campaign positioning restorative sleep as a source of energy and preparation, as the hotel brand looks to encourage guests to "Own your mornings". Created by BBH Singapore, the campaign challenges the idea of…...
Gudang Garam captures Indonesia's strength through a photographer's lens
5+ day, 5+ hour ago (255+ words) Gudang Garam has taken a different approach to its annual Independence Day storytelling, shifting the focus from Indonesia’s cultural heritage to the people who embody the nation’s strength in a new 60-second film. His journey moves between people whose work…...
Google: 1 in 5 HK citizens are AI 'super users"
5+ day, 5+ hour ago (285+ words) As Hong Kong enters the agentic AI era, its citizens are proving to be among the world's most sophisticated users, with 1 in 5 (21%) classified as “super users”. Meanwhile, most of them interested to try time and admin agents, according to a…...
Makro expands Philippine footprint with four new Ayala Land locations
5+ day, 5+ hour ago (570+ words) Makro Philippines is expanding its physical footprint across Luzon through a new agreement with Ayala Land covering four of the property developer's mixed-use estates. The stores will be developed at Cloverleaf in Balintawak, Quezon City; Broadfield in Biñan, Laguna; Arca…...
Malaysia’s creator economy moves beyond side hustle as income grows
5+ day, 5+ hour ago (801+ words) Malaysia’s creator economy is showing signs of becoming a more established source of income, with nearly half of creators surveyed saying they earn more than the country’s monthly minimum wage. According to "Beyond the scroll: The real-world impact of TikTok…...
SHEIN's HK IPO targets to raise HK$13.86bn
5+ day, 5+ hour ago (289+ words) Chinese fast-fashion giant SHEIN has sought a Hong Kong listing and will officially start trading on the Hong Kong Stock Exchange (HKEX) on 1 September, with plans to raise up to HK$13.86 billion in its initial public offering (IPO). According to…...