News
Preciso launches Ultima for Publishers Plugin
1+ day, 52+ min ago (283+ words) By newsroom on April 8, 2026 No Comment Preciso'has'launched a timely new plugin, Ultima for Publishers, which enables publishers to generate additional revenues from their websites. Ultima is Preciso's targeted native advertising solution. It uses machine learning technology to create personalised campaign…...
From Consolidation to Micro-Dramas: What Hollywood Is Really Talking About
20+ hour, 7+ min ago (514+ words) By newsroom on April 8, 2026 No Comment The five themes that defined my recent conversations in Los Angeles, included:" 1: Consolidation is already here Every executive I spoke to brought up consolidation within the first five minutes. Hollywood is living through one…...
Marmite launches new campaign to get people cooking with the savoury spread
20+ hour, 23+ min ago (196+ words) By newsroom on April 8, 2026 No Comment Marmite has launched a new advertising campaign encouraging more people to cook with the British savoury spread, famously known for its polarising "love it or hate it" taste. The print and out-of-home campaign, titled…...
Popeyes" UK launches major new brand campaign celebrating New Orleans energy and fried chicken worth raising the roof for!
1+ day, 19+ hour ago (209+ words) By newsroom on April 7, 2026 No Comment Popeyes" UK launches a major new brand campaign- the'award winning'New-Orleans-born brand's'first fully integrated platform at scale in the UK " designed to raise the bar in a category where consumers have long been forced to…...
Brandon Promotes Kelli Woodell to Senior Experience Designer
1+ day, 20+ hour ago (127+ words) By newsroom on April 7, 2026 No Comment GDUSA 2026 People to Watch honoree brings nearly a decade of design experience to expanded role Woodell's own perspective on the work reflects the same emphasis on craft. On the balance between technology and artistry…...
The Many Acquires Majority Stake in Immersive Tech Studio
2+ day, 1+ hour ago (521+ words) By newsroom on April 7, 2026 No Comment The Many, a global creative company with offices in Sydney, Los Angeles, and Vancouver, has announced the acquisition of a majority stake in Catalyst XR, an Australian immersive technology studio specialising in XR, VR,…...
Terri & Sandy Names John Gibson Partner and First-Ever Chief Strategy Officer
1+ day, 22+ hour ago (135+ words) By newsroom on April 7, 2026 No Comment Veteran strategist joins growing leadership team to capitalize on the agency's momentum He has held strategy leadership roles at the likes of BBDO, TBWA\Chiat\Day New York, GSD&M, and two stints at…...
PRIMARK CHALLENGES PERCEPTIONS WITH IMMERSIVE FICTIONAL FASHION LABEL EXPERIENCE
1+ week, 7+ min ago (151+ words) By newsroom on April 2, 2026 No Comment Global experience agency Momentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer's new Spring womenswear range....
Jontex Expands the Meaning of Pleasure, Linking It to Women's Rights
1+ week, 18+ hour ago (393+ words) By newsroom on April 1, 2026 No Comment BETC HAVAS campaign links intimacy to pay equity, safety and recognition in a twist on category conventions Jontex, a sexual wellness brand from Reckitt'in Brazil, used Women's History Month to challenge how the category…...
PEDIGREE" launches AI tool to facilitate responsible dog adoption in Brazil
1+ week, 15+ hour ago (478+ words) By newsroom on April 1, 2026 No Comment Campaign, which features Brazilian Youtuber and influencer Felca, presents the platform melhoramigo. ai, which uses technology to drive responsible adoption by encouraging people to discover the real benefits of human-animal relationships The campaign, developed…...