News
A Reality Check: 10 Hard Truths Creators Took Away from Social Day
2+ day, 7+ hour ago (138+ words) The 10 best pieces of advice creators can take from Social Day 2026. At Social Day 2026, the creator economy had a huge place on the agenda. Maybe I'm biased, but in 2026, that's exactly where it should be. In the Creator Reality Check…...
Destination 2026 - Cracking the Code of Gen Z Travel Habits
3+ day, 11+ hour ago (59+ words) Hello Partner Following the annual UNi DAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel. Enjoy a FREE trial. 14 days on us, cancel anytime. With our news, insights and events - Hello Partner helps brands, creators, publishers…...
Linqia and Air Ops Launch Influencer-Led AI Search Visibility Offering
4+ day, 6+ hour ago (110+ words) SEO is Out: Linqia and Air Ops Launch Influencer-Led AI Search Visibility Offering Hello Partner SEO is Out: Linqia and Air Ops Launch Influencer-Led AI Search Visibility Offering Linqia and Air Ops have announced a strategic partnership designed to help…...
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
4+ day, 8+ hour ago (369+ words) Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation and synthetic content. The streaming platform has announced "Verified by Spotify" badges for podcasts, designed to…...
Are You Tube Creators the Next Big Partner Type in Affiliate Marketing?
5+ day, 12+ hour ago (244+ words) According to Genie Goals" Rachel Said, You Tube creators offer a unique set of benefits. Impact in the US recently announced an integration with the You Tube Shopping Affiliate Programme, allowing creators to tag affiliate links directly within the platform…...
Offer Search is Becoming Standard Shopping Practice, New Research Shows
5+ day, 13+ hour ago (424+ words) The report found that offers provide a key opportunity to drive incremental revenue. New research from Reward Gateway | Edenred has found that offer searching has become a staple in consumers" shopping journeys. According to The Offer Economy report, which surveyed…...
Cannes Lions 2026: Experts Predict What's in Store for the Creator Economy
6+ day, 7+ hour ago (1025+ words) Cannes Lions Festival of Creativity is back for another year, but with a huge change: creators are becoming a real part of the conversation. From this year's Adobe Creator Beach to sessions focused on creator playbooks, our industry is showing…...
Why Brands Are Still Undervaluing You Tube Creator Partnerships
6+ day, 11+ hour ago (190+ words) While You Tube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform. In the past few years, the creator economy has experienced an obsessive fascination with short-form content. Tik Tok drives viral…...
Why Affiliates Miss Out on Budget, and How to Change It
1+ week, 2+ day ago (94+ words) Hello Partner Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more…...
The Goat Agency's Hannah Ryan on Why Gen Z Trusts Smaller Creators
1+ week, 4+ day ago (163+ words) Hello Partner For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online. New research from The Goat Agency reveals a truth we all had an…...