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News
Torch Beverages bolsters marketing team with ex-Mark Anthony Brands know-how
1+ day, 10+ hour ago (153+ words) ‘Liquid Death and White Claw proved that people don’t just buy drinks – they buy identity, ritual, and occasions. THC beverages haven’t had that kind of brand-building yet. That’s what excites me.’ Torch Beverages has recruited an ex-Liquid Death and -White…...
Champagne harvest cap reduced for fourth consecutive year
1+ day, 10+ hour ago (233+ words) ‘In an economic climate that remains uncertain, and as the industry continues to gradually rebalance its stock, this yield reflects a responsible approach.’ The champagne industry has lowered the volume of grapes that can be sold from the upcoming 2026 vintage…...
Scotch industry breathes sigh of relief as US tariff removed
1+ day, 10+ hour ago (337+ words) ‘The return to tariff-free trade for scotch whisky between the UK and US – the world’s most valuable scotch … market – is very welcome news for our industry.’ The US has removed the tariff imposed by President Donald Trump on imports of…...
Sales stay stubbornly red for The Boston Beer Co in latest quarter – results data
1+ day, 11+ hour ago (315+ words) ‘We are managing the business with discipline while investing behind our category-leading brands and bringing innovation to market.’ The Boston Beer co has seen its quarterly sales levels remain at the ‘low single-digit decline’ level as the second quarter slipped…...
Reprieve of sorts for Proximo Spirits as quarterly sales slides decelerate – results data
1+ day, 12+ hour ago (122+ words) Global Drinks Intel Proximo Spirits has booked a mid-single-digit dip in sales from its latest quarter, driving a slight improvement in the group’s half-year top-line performance on the previous three months. This article is available to Global Drinks Intel members…...
Stoli Group readies UK push for namesake vodka
2+ day, 11+ hour ago (212+ words) ‘The campaign represents a significant investment in the UK drinks trade while celebrating one of Europe’s largest, proudest and most commercially important Pride festivals.’ Stoli Group has released details of a UK activation to coincide with the launch of its…...
Canada greenlights inter-state direct-to-consumer alcohol sales
2+ day, 11+ hour ago (361+ words) Global Drinks Intel The heads of nine Canadian provinces have given the go-ahead this week for direct-to-consumer (D2C) alcohol sales between their jurisdictions. The Premiers of Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland…...
Bero non-alcoholic beer marks founder's Spiderman turn with upside-down cans
2+ day, 11+ hour ago (262+ words) ‘Because the brand was founded by Tom, this collaboration feels incredibly authentic.’ Tom Holland has aligned his acting and founder careers with the release of a limited-edition Spiderman-inspired pack for his non-alcoholic beer brand, Bero. Cans of Bero’s Kingston Golden…...
HiteJinro Co lines up global activation for Jinro soju - video
2+ day, 10+ hour ago (148+ words) HiteJinro Co has released details of the first global campaign for its Jinro soju flagship to feature the recently recruited brand ambassador, pop group BTS member V. Financial spend on the activity was not disclosed. “‘My Favorite Jinro’ marks Jinro’s first…...
Why brandy is starting to threaten spirits rivals’ rule over mixology – Category Intel
2+ day, 12+ hour ago (89+ words) Global Drinks Intel This article is available to Global Drinks Intel members only. Click below for details on how to join the Global Drinks Intel community. Log in here to read the article in full. - The very latest news from…...