News
The Washington Post's Arc XP adds Toll Bit to help publishers make money from AI bot traffic
6+ hour, 7+ min ago (587+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Arc XP, The Washington Post's publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with Toll…...
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
12+ hour, 54+ min ago (430+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. This story was first published by Digiday sibling Glossy Another beauty brand is stepping into the sports arena. On Wednesday, Ipsy announced a new partnership with the WNBA as the…...
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
8+ hour, 47+ min ago (968+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built…...
Possible expands not only its area but also its marketer presence, aka 'gold dust"
12+ hour, 53+ min ago (567+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series " As the Possible conference heads into year four when it…...
Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
1+ day, 7+ hour ago (671+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It's available to Digiday+ members. More from the series " AI has…...
Future of TV Briefing: A TV advertising staple is missing from You Tube show sponsorships
1+ day, 8+ hour ago (878+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a. m. ET. More from the series " This week's…...
As CFOs scrutinize CTV spend, incrementality emerges as a differentiator
1+ day, 22+ hour ago (853+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. CTV doesn't have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure,…...
Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O
2+ day, 12+ hour ago (1227+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a. m. ET. More from the series " Disney and…...
Mondelez overhauls its $3. 5 billion digital commerce strategy in era of AI search
2+ day, 12+ hour ago (636+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Subscribe: Apple Podcasts " Spotify When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention." AI was upending the…...
What Open AI's TBPN deal reveals about branded entertainment's limits
3+ day, 54+ min ago (458+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can't buy. Open AI just revealed what that promise actually costs." Sam Altman, Open…...