News
Anchor launches disruptive "Pour Patrol" coffee experience for Zero Lacto via Eleven PR + TBWANZ
5+ hour, 50+ min ago (285+ words) As the next phase of Anchor Zero Lacto's Welcome Back to Dairy platform, the team launched Anchor Pour Patrol, New Zealand's first amphibious coffee vessel in partnership with Sealegs. Rolling straight from the ocean onto Auckland's northern beaches, Anchor Pour…...
Fresh Choice turns City2 Surf fun run into a world-first virtual shopping spree with "Add to Cart" launch via dentsu Creative Aotearoa
12+ hour, 49+ min ago (357+ words) Over the past 20 years Fresh Choice has demonstrated their commitment to supporting locals by sponsoring local events in ways that shows a deeper understanding of the event. This year, they sponsored the South Island's largest fun run, City2 Surf. Fresh Choice…...
Liquorland teams up with Aussie stars for a campaign that is 'Legendary' via Bashful
12+ hour, 59+ min ago (444+ words) Liquorland teams up with Aussie stars for a campaign that is "Legendary" via Bashful'Campaign Brief Liquorland has redefined legendary moments, taking stars from the pitch, field and screen and transforming them into everyday Aussie heroes as it unveils its "Legendary…...
Belong turns Reddit hacks into national media campaign via OMD and Pembleton
13+ hour, 18+ min ago (547+ words) Campaign Brief Belong has unveiled a new national campaign via OMD, delivering a first-to-market, media-led execution that transforms everyday internet behaviour into a powerful demonstration of the brand's platform: "Just BE', making it simple to be connected. The campaign "Simple…...
There's power in checking': Billy highlights hidden energy costs in new campaign via Daylight
1+ day, 11+ hour ago (414+ words) Launched late March, Billy is a free service that helps New Zealanders compare power plans and providers to see if they're getting the best deal " very timely with many feeling the squeeze from higher energy costs. To drive awareness of…...
Glu prepares ecommerce brands for "new currency" in AI discovery
1+ day, 12+ hour ago (406+ words) Female led and founded by former AWS and Microsoft AI expert Sangeeta Mudnal, Glu. ai is building the infrastructure for the next era of brand discovery, where being chosen depends not just on what you sell, but on how well…...
Australian Advertising History: Campaign Brief Agency of the Year [part four] " The 20s [so far]
1+ day, 12+ hour ago (629+ words) Notable work: Uber Eats, Tourism New Zealand, Disney+, Carlton Dry, Amaysim, Kayo, Pirate Life Beer, Bonds, Red Bull, Mutti, Afterpay, Harris Farm, AFR. Creatives: Tom Martin, Julian Schreiber, Jack Nunn, Nils Eberhardt, Sian Binder, Simon Gibson, Lea Egan, Vince Osmond,…...
Hyundai maps the unseen in global 'Forests Without Names' campaign via BBDO New York
2+ day, 6+ hour ago (340+ words) The campaign is grounded in a simple but powerful insight: what isn't named often goes unprotected. By giving identity and visibility to these "invisible forests," Hyundai aims to bring them into the global climate conversation " and into the systems that…...
Australian Loyalty Association launches new education series for marketers
1+ week, 16+ hour ago (538+ words) Across global markets, businesses are entering a period of heightened uncertainty. Rising interest rates, increasing fuel costs and shifting job market dynamics are placing pressure on household spending, resulting in more cautious consumer behaviour and greater scrutiny of marketing investment....
2degrees and TBWA New Zealand launch "Ring Ring" to stop the scroll and start the call
1+ week, 12+ hour ago (399+ words) The idea is deceptively simple. Ring Ring is a limited-edition thumb ring engraved with the phone number of someone you care about, designed to intercept the scroll and redirect it to something better. In a world of smart rings that…...