12+ hour, 16+ min ago   (137+ words) Campaign Brief 35 production companies from Asia-Pacific had 5 or more Acceptances in THE WORK 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines…...

13+ hour, 23+ min ago   (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...

16+ hour, 4+ min ago   (314+ words) Says Em Taylor, Strategy Founder at Bureau of Everything: “People told us that there are key moments when Domino’s wins, hands down. Because it’s the choice that truly pleases everyone, it crushes all the cravings in one order. Which in…...

1+ week, 3+ day ago   (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...

6+ day, 6+ hour ago   (994+ words) What was the brief, and what did you want people to think or feel about National Tiles after seeing this? Brigitte Bayard, Head of Strategy, Sunday Gravy: National Tiles was famous for its promotions and iconic radio ads, but less…...

6+ day, 11+ hour ago   (164+ words) Campaign Brief “The way we make and experience stories is changing,” says Facundo Martinelli, APAC Creative Tech Director at Bermuda. “The best and most engaging ideas increasingly don’t fit neatly into a single production format. They might start as a…...

1+ week, 14+ hour ago   (399+ words) Based on a survey of 11,000 adults across 25 markets, the report explores how gaming has evolved to become a space where people build friendships, express identity, develop skills, manage wellbeing, engage with social issues, and participate in culture. The global study…...

1+ week, 3+ day ago   (460+ words) At the heart of the campaign is The Heist, a cinematic comedy that follows a loveable crew of everyday Australians as they devise an increasingly elaborate scheme so that they can retire happy. There are guards to overcome, cameras to…...

1+ week, 6+ day ago   (303+ words) One of Australia’s most recognisable retail campaigns, Frank Walker and National Tiles have become a fixture of Australian culture, with the iconic radio ads earning a place among Australia’s most nostalgic advertising. Rather than reinventing the brand, Sunday Gravy leaned…...