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News
EA SPORTS joins College Rivals Season 4 as Official Game Partner
11+ hour, 13+ min ago (194+ words) College Rivals Season 4, India's premier collegiate gaming and youth culture movement, today announced EA SPORTS as its official game partner for the upcoming season, bringing EA SPORTS FC Mobile to campuses across India. With an estimated 300 million football fans, India…...
WPP Media elevates Kketan Chopra to senior vice president- commerce
16+ hour, 42+ min ago (149+ words) Kketan Chopra has been promoted to senior vice president – WPP Commerce at WPP Media. He announced the move in a LinkedIn post. He wrote: "I’m happy to share that I’ve been promoted to Senior Vice President – WPP Commerce." Chopra has…...
Kriti Sanon responds to backlash over GIVA’s Raksha Bandhan ad
10+ hour, 53+ min ago (314+ words) Actor Kriti Sanon has responded to the social media backlash surrounding GIVA’s latest Raksha Bandhan campaign, which features her tying a rakhi to her brother as well as to her dog. The campaign has sparked a debate online, with some…...
Tariq Hassan joins Wendy's as Chief Marketing and CGO
12+ hour, 17+ min ago (116+ words) afaqs! "Tariq Hassan has joined Wendy's as chief marketing and customer growth officer, following his departure from McDonald's in January 2025 Hassan will report to Wendy's CEO Bob Wright and will bring more than three decades of experience across global marketing…...
KISNA turns a kidnapping into a pitch for affordable 9KT jewellery
13+ hour, 3+ min ago (236+ words) KISNA Diamond and Gold Jewellery, the flagship jewellery brand of the Hari Krishna Group, has launched a new ad film campaign for its 9KT Diamond Jewellery offering. Targeted at Gen Z and young consumers, the campaign uses offbeat humour to challenge…...
Veeba enters chutney category with Veeba Heritage
13+ hour, 5+ min ago (206+ words) Veeba has expanded its portfolio with the launch of Veeba Heritage, marking its entry into the chutney category. The initial range includes Chunky Mango Chutney and Tomato Date Chutney. The new range draws from regional Indian flavour profiles and is…...
Ionic Wealth campaign backs a second opinion on wealth decisions
14+ hour, 10+ min ago (298+ words) Wealth-tech platform Ionic Wealth has launched a new campaign encouraging affluent investors to seek a second opinion when making important wealth decisions. The campaign introduces Ionic Wealth AI (IWAI), an institutional-grade AI feature designed to offer personalised portfolio insights. Building…...
Madison World announces leadership appointments across media, content and OOH
14+ hour, 46+ min ago (456+ words) Madison World has announced a series of leadership appointments across its media, content, cinema, sponsorships and out-of-home (OOH) businesses as part of its efforts to strengthen specialist capabilities across the group. The appointments include Abhishek Bhattacharya as vice president at…...
Your next marketing hire won’t be human—and it’s not all good news
23+ hour, 19+ min ago (934+ words) Imagine it is Monday morning. Your AI marketing employee has already been at work for three hours. It has analysed last week’s sales, spotted a drop in conversions, rewritten the landing page, changed the CRM journeys, created a new customer…...
Ashis Pratihari joins Kia India as head- sales strategy
17+ hour, 26+ min ago (176+ words) Ashis Pratihari has joined Kia India as head – sales strategy. He announced the move in a LinkedIn post. He wrote: "A new chapter. A bigger purpose. A new mission. Excited to share that I have joined Kia India as Head…...