1+ hour, 26+ min ago  (615+ words) Television will grow and be alive more than ever before," said Avinash Pandey, Secretary General, IBDF, pushing back against long-standing predictions about the medium's decline during a panel discussion on the future of television at Goafest 2026. Speaking about changing consumption…...

1+ day, 13+ hour ago  (240+ words) Symphony "has launched a new campaign for its Silenzo air cooler, using Indian daily soap tropes to build a narrative around silent cooling. The films revolve around a household setting where the silence created by the air cooler allows viewers…...

1+ day, 16+ hour ago  (176+ words) Hugo Rawlinson has announced his appointment as global brand director, Dove Men International at Unilever. He shared the update in a Linked In post stating: "I'm happy to share that I'm starting a new position as Global Brand Director, Dove…...

1+ day, 14+ hour ago  (207+ words) Amazon. in plans to add more than 100 premium beauty brands to its platform in 2026, as the company records growth in demand for international beauty and grooming products across India. The upcoming launches include brands such as Dolce & Gabbana, Laura Mercier,…...

4+ day, 12+ hour ago  (135+ words) Parle Melody went viral after PM Modi gifted the toffee to Italian PM Giorgia Meloni in Rome, drawing nearly a million views and reviving the #Melodi trend....

2+ day, 15+ hour ago  (173+ words) From kirana counters to quick commerce carts, Melody is viral again. Here's how the 1983 candy built decades of nostalgia....

1+ day, 18+ hour ago  (308+ words) afaqs! Parle thanks PM Modi in front-page ad after Melody gift to Meloni goes viral The latest front-page campaign brings the viral social media moment into print, presenting Melody as an Indian brand reaching a global audience. Parle has released…...

2+ day, 1+ hour ago  (429+ words) The final day of The ABBY Awards 2026 at Goafest concluded with the announcement of the big winners across major special categories. From a total of 499 entries shortlisted for the jury discussion round, 367 entries received recognition. Out of the total shortlisted…...

2+ day, 15+ hour ago  (131+ words) Tata CLi Q Luxury has launched a creator-led campaign for its Big CLi Q Sale, built around a fictional 'Chief Luxury Investigation Unit' (C. L. I. U). The five-part micro-series uses a crime-investigation format in which creators play field agents investigating fashion, beauty, watches,…...

2+ day, 18+ hour ago  (54+ words) New case studies are added every week. Leave your email to get notified. Thank you for downloading. you have reached the download limit of 3 Case Studies per day. Please come back tomorrow. Dum Hai Toh Dikha | Shah Rukh Khan Thums…...