10+ hour, 15+ min ago   (313+ words) Indulge Express Polyester dominates modern fashion for good commercial reasons It is versatile, durable, easy to manufacture at scale and relatively inexpensive Made from PET, a plastic polymer derived from petrochemical feedstocks, the fibre has become one of the defining…...

1+ day, 23+ hour ago   (188+ words) Built for town and country, sun and (critically) rain The British take on the clean girl aesthetic? Look no further than Adanola. The Manchester-founded activewear label was an instant hit when it launched in 2015, and over the years has secured…...

3+ day, 12+ min ago   (360+ words) Highsnobiety The Feel of a FILA Tracksuit The tracksuit has always mirrored the mood of the decade, and has slipped between sport, subculture and high fashion with remarkable ease. From '70s tennis whites, '80s terrace culture, '90s hip-hop, the velour obsessed early 2000s, and…...

2+ day, 22+ hour ago   (199+ words) Sportswear is no longer relegated to stadiums and gyms. Instead, it can be worn everywhere now, from afternoon lunches to even casual business meetings. We chart its rise as everyday fashion. When sportswear began to emerge as its own category…...

3+ day, 18+ hour ago   (84+ words) A new tenant has signed on for the Leesburg Premium Outlets mall in Leesburg. The Burn has learned that a Fabletics store will be opening there. Fabletics is a global activewear brand carrying clothing and accessories for both men and…...

3+ day, 20+ hour ago   (214+ words) Michaela Bushkin is the fashion and luxury director on the branded content team, leading the strategy for our fashion and luxury partners. She specializes in content creation and styling for photo and video shoots, specifically across Who What Wear and…...

4+ day, 5+ hour ago   (278+ words) The limited-edition drop is available today. It says a lot that before Reebok made its grand re-entry into golf with Bryson DeChambeau at the helm, it was Manors who the brand partnered with to announce its actual return to the…...

4+ day, 10+ hour ago   (705+ words) When it comes to activewear, few brands have achieved the cult status of Lululemon. Founded in 1998 in Vancouver, this powerhouse revolutionised the way we think about fitness apparel, blending technical performance with everyday wearability. Known for its buttery-soft Align leggings…...

4+ day, 18+ hour ago   (272+ words) Sustainable women’s activewear made using recycled fabrics and rescued deadstock, with ethical production in Devon. Activewear that looks good, feels good and does good? Now that’s our kind of workout kit. ZERO18 is a Devon-born activewear brand creating luxurious, high-quality pieces…...

4+ day, 18+ hour ago   (1271+ words) Not every item performed equally IMO. With leggings costing over $100 and hoodies nearing $120, Lululemon isn’t cheap, but the brand has a cult-like following. I test fitness products for a living, so I decided to only work out this week in…...