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Media planning is dead, but no one has told you yet
49+ min ago (1404+ words) New Delhi: Media planning is dead. Reading this would sound outright ostentatious and pretentious. But once you look closely, you will find that it actually has ceased to exist. You would not know it immediately. On paper, everything still looks…...
Australia moves to tax Meta, Google & Tik Tok to fund newsrooms
3+ hour, 43+ min ago (273+ words) The Times of India Melbourne: Australia has proposed taxing digital giants Meta, Google and Tik Tok a proportion of their revenue to pay news reporters Govt released draft legislation in this regard on Tuesday Govt intends to introduce the same…...
Australia moves to tax Meta, Google and Tik Tok to fund newsrooms
2+ hour, 42+ min ago (660+ words) Australia plans to tax Meta, Google, and Tik Tok. This aims to fund news reporters. The government will introduce legislation by July 2. Platforms not striking deals will face a 2. 25 per cent revenue tax. This initiative seeks to ensure investment in…...
Lawyer breaks down News Bargaining Incentive Australia
13+ min ago (587+ words) Media leaders are already backing it, but how will it impact platforms, publishers and everyday Australians? Australia's top media executives have backed the federal government's proposed News Bargaining Incentive, as Anthony Albanese ramps up pressure on tech giants with a…...
Hyundai Bets on Mobile Gaming To Win Future Customers
14+ hour, 34+ min ago (619+ words) Written By: Jerry Reynolds | Apr 28, 2026 9: 59: 45 AM Hyundai is taking a different approach to reaching younger buyers, and it's not through a new SUV or a longer warranty. Instead, the company is stepping into the world of mobile gaming'specifically soccer'to connect…...
P+ Beats Three Agencies To Win NSIA Media Intelligence Business
18+ hour, 41+ min ago (106+ words) Brandcom - Linking the future P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies. Nigerian Breweries Plc Bounces Back, Shatters…...
Digital Media: Strategy Shift from Scale to Agentic AI [In-Depth Analysis] [2026]
18+ hour, 21+ min ago (391+ words) Klover built the world's largest library of AI systems and agents, pioneered Artificial General Decision-Making" as a scalable alternative to AGI, and pioneered Vibe Coding to architect AI with human intuition." This article gives the best in-depth analysis of the…...
The biggest threat to AI-driven advertising is the uncanny valley of consumer trust " Startup Fortune
38+ min ago (764+ words) The biggest threat to AI-driven advertising is the uncanny valley of consumer trust'Startup Fortune The advertising industry is racing to automate campaign creation with generative AI, but fresh performance data suggests that brands may be trading long-term customer trust for…...
Why surreal, liquid death and whole truth can make a video spread organically, and your brand can't
36+ min ago (381+ words) New Delhi: That's how you do marketing. A consumer brand, let's say Kellogg's, running an ad for a listing in a supermarket chain like Reliance is about as unsexy as it gets. No one expects creativity here. Most brands don't…...
The Palisadian-Post returns on the 98th anniversary of the paper's founding
1+ hour, 31+ min ago (373+ words) The Palisadian-Post will release its first new issue on May 4, the 98th anniversary of the founding of the paper, after the paper previously shut down following the Palisades fire. The paper has been purchased by Tim and Laura Schneider, founders of…...