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Akai Officially Launches the MPC Key 37 G2 and MPC One G2
10+ hour, 48+ min ago (537+ words) Two weeks ago we reported on leaked listings and forum speculation pointing to an imminent second generation MPC Key 37 announcement. Akai Professional has now made it official. Here is the full picture. Today Akai Professional officially launched not one but…...
Behind Closed Doors: What Fender's CEO Really Said to His Dealers
5+ day, 10+ hour ago (971+ words) The latest in our ongoing coverage of the Fender cease and desist campaign. Previous articles: Part One " Part Two " Part Three " Part Four " Part Five " Part Six " Part Seven " Part Eight " Part Nine " Part Ten Cole opened by addressing the…...
Harley Benton Launches New S-Style Guitars. The Timing Could Not Be More Pointed.
2+ week, 6+ day ago (442+ words) While Fender's legal campaign against S-style guitar builders continues to make headlines, Thomann's house brand has quietly dropped two new S-style guitars onto the market. The timing speaks for itself. With all eyes in the guitar world fixed on Fender's…...
Brand Suicide: When Loyalty Runs Out
4+ week, 9+ hour ago (613+ words) The latest in our ongoing coverage of the Fender cease and desist campaign. Previous articles: Part One " Part Two " Part Three " Part Four " Part Five When a legal dispute stays inside courtrooms and boardrooms it is one kind of story....
Fender Breaks Its Silence, and Calls It "Fair Competition"
1+ mon, 2+ hour ago (522+ words) This is the latest in our ongoing coverage of the Fender cease and desist campaign. You can read our previous articles here: Part One " Part Two " Part Three Since the story broke, Fender has said nothing publicly. No statement, no…...
Fender's European Legal Campaign: What the Guitar Community Actually Needs to Know
1+ mon, 1+ day ago (636+ words) On the surface, that sounds significant. In practice, the circumstances behind the ruling matter enormously. Fender's press release at the time was careful to say the ruling was aimed at "clear cases of infringement" and would not restrict "innovation or…...
The Rise of Harley Benton, From In House Budget Line to a Recognised Brand
4+ mon, 3+ week ago (299+ words) The brand did not disclose which factories produced specific models, and that remains the case today. There is no confirmed evidence linking Harley Benton to any single major OEM such as Cort. Instead, the brand relies on a network of…...