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News
Connect your ecosystem across owned, earned, shared and paid
16+ hour, 56+ min ago (204+ words) This page presents WPP's fourth strategic imperative from Cannes Lions 2026: that the traditional hierarchy of paid, earned, shared and owned media has fundamentally inverted. Joint research from WPP and the Saïd Business School at the University of Oxford found that…...
2026 Interim Results | WPP
1+ week, 3+ day ago (544+ words) H1 performance in line with expectations; Elevate28 “Stabilise” phase on track; continue to expect improving LFL trajectory in H2 Key figures (£ million) Revenue less pass-through costs3 Dividends per share (p) Operating profit margin (%)4 Cashflow and balance sheet5: Adjusted operating cash flow pre WC3,6 Net cash outflow…...
Case Studies | WPP
1+ mon, 3+ week ago (15+ words) Case Studies WPP.com World-class ideas and how they deliver results for our clients....
Wisła Kraków FC | WPP
2+ mon, 1+ day ago (84+ words) The Lucky Fan Index: how Wisła Kraków used AI to give every supporter a personal stake in the team’s success Jarosław Królewski, CEO, Wisła Kraków FC Piotr Osiński, Chief Creative Officer, VML Poland Dawid Prokopowicz, responsible for sports at Google,…...
WPP and JLR create unique partnership to change the future of modern luxury marketing in the AI era
2+ mon, 3+ week ago (328+ words) WPP today confirmed it has been chosen as the trusted growth partner for JLR globally. The partnership will create a unique new relationship set up to drive growth for JLR’s portfolio of British modern luxury brands: Range Rover, Defender, Discovery…...
Landor: Orchestre De Chambre de Paris
2+ mon, 3+ week ago (265+ words) Classical music for everyone, everywhere The Orchestre de Chambre de Paris is no stranger to musical excellence, but it faced a surprisingly modern challenge: how to stay culturally relevant in a world where classical music is often seen as elitist,…...
Ogilvy, Hogarth, and Wavemaker: Milka’s Let Snelle Sing It For You
2+ mon, 3+ week ago (183+ words) Creating personalised love songs using AI Milka is all about tenderness. However, 48% of Gen Z are uncomfortable sharing their feelings. Inspired by the proverb "If you can't say it, sing it," Milka and Ogilvy utilized AI to let people create…...
VML: HungerStation’s The Subconscious Order
2+ mon, 3+ week ago (280+ words) WPP VML: HungerStation’s The Subconscious Order Using AI to unlock the power of the subconscious mind On average, an adult spends approximately 132 hours per year looking at menus online before deciding what to eat, resulting in indecision that often leads to…...
VML, BCW and Wavemaker: Colgate’s My Smile is My Superpower
2+ mon, 3+ week ago (276+ words) WPP VML, BCW and Wavemaker: Colgate’s My Smile is My Superpower Redefining beauty standards with diverse smiles In a society where conventional beauty standards often overshadow uniqueness, Colgate recognised a concerning trend: 65% of Gen Z felt pressured about their smiles…...
WPP is the trusted growth partner for the world’s leading brands. | WPP
2+ mon, 3+ week ago (212+ words) One garbage truck of plastic enters the world’s oceans every minute, and more than half of Sydney’s shoreline is artificial. Rich, vibrant habitats have been replaced with seawalls and degraded by plastic pollution. The Volvo Ocean Race has been hosting…...