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Government of India Prohibits Ashwagandha Leaves in Supplements and Foods, Tightens Enforcement on Adulteration
12+ hour, 39+ min ago (422+ words) India's regulations restrict ashwagandha use to the root, citing safety and adulteration concerns with the leaves. FSSAI stated that the use of ashwagandha'leaves, whether in crude form, extracts or any other preparation, is not allowed under existing regulations and warned…...
Why Your Supplement Brand Isn't Showing Up in AI (Even If You Rank #1 on Google)
1+ day, 42+ min ago (703+ words) Visibility in AI search depends on trust, not just rankings. If your supplement brand isn't showing up in AI-generated answers, it's not because you don't rank in Google. It's because AI doesn't trust your content yet. What we're seeing across…...
Food Synergy: The Ancient Wisdom Behind Modern Plant-Based Nutrition
1+ day, 10+ hour ago (575+ words) Building on Lapp's foundation, we now understand that strategic food combining enhances not just protein quality but overall nutrient absorption, digestion, and disease prevention. This is where ancient wisdom meets cutting-edge science, and where the real magic of plant-based eating…...
Who Will Be 2026s Top Natural Products Retailer?
4+ day, 1+ hour ago (154+ words) Whole Foods Magazine Who Will Be 2026s Top Natural Products Retailer? What makes a top natural products retailer? The question isnt who had a good year'its who is shaping what success looks like next. The Natural Products Retailer of the Year…...
The Stakes Are Higher for Consumers Right Now
4+ day, 9+ hour ago (244+ words) From adversity comes opportunity. True in life, and in our industry. A 2023 survey by our friends at CRN found that 74% of Americans take dietary supplements. Of course, not all supplements are created equal, which is why every education campaign Organic…...
Beyond Better-for-You: The New Rules of Natural at Expo West 2026
6+ day, 15+ hour ago (665+ words) If Natural Products Expo West 2026 is any indication, the natural products industry isn't just growing, it's accelerating, with sharper instincts and bigger ambition. From packed aisles to standing-room-only meetings, the energy this year was undeniable. Brands came ready to do…...
Claim Your Spring 2026 Sample Box!
1+ week, 1+ day ago (55+ words) Whole Foods Magazine Claim Your Spring 2026 Sample Box! Available to the first 300 retailers! Spring 2026 Sample Box - Claim Form We are excited to introduce our Spring 2026 Sample Box! We have partnered with many excellent brands to bring you this awesome box…...
Natural Products News Briefs: CRN, Prinova, ABC & More
1+ week, 1+ day ago (231+ words) The Council for Responsible Nutrition (CRN) has added nine new organizations to its list of members. Following approval from the association's Board of Directors, memberships were issued to the following companies: With Vitafoods Europe taking place in just a few…...
Natural Products News Briefs: Unilever, Vitafoods, BAPP & More
2+ week, 4+ day ago (312+ words) From May 5-7, the annual'nutraceutical, functional food, and dietary supplement industry trade show, Vitafoods Europe, will be taking place in Barcelona, Spain.'BGG will be presenting their latest concepts including its "Dream Team" of ingredients with a wide range of formulation…...
Turning Influencers Into True Advocates
2+ week, 6+ day ago (267+ words) If you want influencers to talk about your brand, you do not start with a contract. You start with a story worth sharing. The most powerful influencer relationships are not paid, they are earned. They take shape when someone discovers…...