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The Up and Up
theupandup. us > p > peak-nostalgia-genz

Peak nostalgia - by Rachel Janfaza

11+ hour, 3+ min ago  (612+ words) Gen Z isn't just romanticizing an era they never lived through, they're using the past as a proxy for certainty and stability. This kind of nostalgia is not new. We've seen it in our tech habits, fashion trends, pop culture…...

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theupandup. us > p > gen-z-preparedness-paradox-ai-jobs-college

The Preparedness Paradox: Gen Z Did Everything Right. So what happened?

5+ day, 14+ hour ago  (531+ words) Lately, I've been asking young adults a new question: Can you describe your life pre and post AI. What are the biggest changes? The results are stark. We know that Gen Z is AI-anxious. Early career job openings are dwindling....

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theupandup. us > p > the-myth-of-the-apathetic-young-voter

The myth of the apathetic young voter

1+ week, 8+ hour ago  (309+ words) Gen Z voters are "swingy," and they"re protesting less. But that doesn"t mean they aren"t paying attention to current events or interested in what"s going on politically. In fact, it"s quite the opposite. Their "political…...

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theupandup. us > p > ai-anxiety-core

ai anxiety core " - by Rachel Janfaza

2+ week, 5+ day ago  (1276+ words) The more pervasive AI gets, the more anxious teens and young adults feel about it. That's based on data from a new Gallup, Walton Family Foundation, and GSV Ventures study released today, which shows that Gen Z is souring on…...

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theupandup. us > p > content-wont-save-the-democrats-genz

Content won't save The Democrats

3+ week, 8+ hour ago  (910+ words) A successful campaign in 2026 must operate like a full-time production studio." That's the argument at the center of a recent New York Times op-ed from Democratic strategist David Plouffe " the architect of Barack Obama's campaign and a senior adviser to…...

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theupandup. us > p > surprising-link-genz-dating-politics

The surprising link between how Gen Z dates and how they vote

3+ week, 5+ day ago  (167+ words) Earlier this year, Gallup data broke the political internet when it revealed that 56% of Gen Z identifies as politically independent. But if you've listened to enough young Americans in the past few years, you already knew this was the case....

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theupandup. us > p > gen-z-10s-dating-deficit

Gen Z 1. 0s dating deficit

4+ week, 8+ hour ago  (686+ words) Welcome to Gen Z's dating deficit. Just one in three unmarried young adults ages 22-35 are dating, but more than half want to be dating. That's according to a report from The Institute for Family Studies " a conservative family policy think…...

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theupandup. us > p > giving-up-tiktok-for-lent-genz-internet-culture

Giving up Tik Tok for lent

1+ mon, 2+ day ago  (376+ words) Gen Z moves at the speed of the internet. Obsessed with something one day, cringing over it the next. Look at any viral trend. It burns hot and then disappears. Which is why so many people, brands, and institutions fail…...

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theupandup. us > p > disney-genz-nostalgia-hannah-montana

What we lost with the end of the classic Disney sitcoms

1+ mon, 4+ day ago  (387+ words) But Hannah Montana was just one in a slate of classic early 2000s Disney channel shows on which Gen Z 1. 0 and cuspy millennials (zillennials, if you will) were raised " and we've lost a lot with the end of shows like these....

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theupandup. us > p > why-democrats-are-getting-the-young

Why Democrats are getting the young men message wrong, with Jim Messina

1+ mon, 1+ week ago  (46+ words) The Up and Up | Rachel Janfaza Why Democrats are getting the young men message wrong, with Jim Messina Thank you for joining us, and if you missed it, hope to see you next time:)...