WebNews
Please enter a web search for web results.
NewsWeb
Andrew Tindall: In a sea of AI sameness, we must build brand
19+ hour, 42+ min ago (653+ words) Andrew Tindall judges that Legora and Harvey's celebrity-led legal AI campaigns are already showing signs of sameness. They need to differentiate and build a brand immediately. Here's how. Jude Law and Gabriel Macht, legal AI ambassadors, and now, rivals Legal…...
Ad of the Day: Tesco's joyful fruit giant announces ambitious school program
18+ hour, 25+ min ago (267+ words) The campaign, created by BBH, supports the retailer's plan to provide free fruit and veg to over 1, 000 schools this year. Tesco is doubling the reach of its Free Fruit & Veg for Schools program from September as the supermarket looks to…...
CTV keeps talking about performance " Pinterest might finally force it to prove it
20+ hour, 6+ min ago (836+ words) Pinterest's purchase of TVScientific promises to connect intent to the biggest screen in the house. The real question is whether that finally makes TV behave like a performance channel. Connected TV has spent years borrowing the language of performance marketing....
Why WPP's Church & Dwight work took the Grand Prix " and what it says about commerce media now
18+ hour ago (769+ words) We recap what went on in the judging room as the jury for The Drum Awards for Commerce Media deliberated on who would take the show's biggest prize. The 2026 jury for The Drum Awards for Commerce Media Awards juries like…...
How Kevel scaled retail media revenue with API-native infrastructure
22+ hour, 29+ min ago (420+ words) Retail Media Without Compromise: Kevel's Retail Media Cloud Delivers Real-Time Activation and Real Results by Kevel has won in Retail Media Infrastructure/Platform of the Year at The Drum Awards for Commerce Media 2026. Retail media is now one of the…...
Not clickbait ads: forget what shoppers want now, the real value is in what theyll buy next
1+ day, 8+ hour ago (833+ words) As the industry doubles down on intent signals, the real opportunity may lie not in what shoppers want now, but in what they'll do next, say leaders from Klarna and Rokt at The Drum's Commerce Media Leaders Forum. Intent has…...
Lipton's commerce rethink: why tea needs a full-funnel revival
1+ day, 6+ hour ago (667+ words) We've become addicted to measuring everything." Lipton's Dale Edmond tells The Drum why tea's fight for relevance, and retail media's next chapter, depends on climbing back up the funnel. Tea as a category is declining," he says. Americans are getting…...
The store is retail media's next frontier, but no one has cracked it yet
1+ day, 11+ hour ago (731+ words) The Drum Commerce Media Awards - Honors Ceremony We caught up with Sean Crawford at The Drum's Commerce Media Global Leaders Forum in Miami, fresh off a panel where he'd issued a warning that cut through the usual optimism: retail media's…...
The Drum Commerce Media Awards 2026
1+ day, 5+ hour ago (82+ words) The Drum The Drum Commerce Media Awards - Honors Ceremony -d -h -min -sec The Drum Commerce Media Awards 2026 Fragmented media. Shrinking budgets. Creativity under pressure The agency reset: What CMOs want/need from agencies in 2026 and are they delivering? Carly…...
The Trade Desk's Matt Fantazier on integration, inertia and why Best Buy might be the blueprint
1+ day, 14+ hour ago (928+ words) The Drum Commerce Media Awards - Honors Ceremony At The Drum's Commerce Media Global Leaders Forum, the vice-president of retail data partnerships argues that integration, not isolation, will define the next era. There was a moment in The Drum Commerce Media…...