14+ hour, 22+ min ago  (998+ words) Most B2 B brands say they're serious about growth. Very few invest in marketing like they mean it. Renaye Edwards on why defensive budgeting is quietly killing long-term commercial advantage and the three questions every marketing leader needs to answer. Let's…...

13+ hour, 52+ min ago  (217+ words) An independent company for just over two years, GE Aerospace carries a $210bn backlog for engines that don't yet fly. Chief brand officer Melissa Washko tells The Drum how brand made that possible. When Melissa Washko, chief brand officer at GE…...

18+ hour, 24+ min ago  (1167+ words) As Cannes Lions looms, few people are better placed to talk about creative excellence than Sergio Gordilho. The creative leader behind one of the world's most awarded agencies shares his thoughts on ambition, restlessness and the ideas that outlive advertising....

14+ hour, 30+ min ago  (314+ words) The charity hijacked football's most-asked matchday question to reveal a hidden kick off time. To coincide with England's first World Cup game, Women's Aid launched "The Other Kick Off,' a powerful campaign designed to highlight the fact that domestic abuse…...

14+ hour, 14+ min ago  (857+ words) Andrew Mildren argues that AI has flooded marketing with new instruments overnight, but the real shortage isn't capability, it's leadership. Someone still needs to pick up the baton. Now AI has arrived and somebody has dumped a shipping container full…...

14+ hour, 44+ min ago  (750+ words) The 2026 World Cup will generate billions of views and thousands of marketing opportunities. But the brands that win will be the ones prepared for the live moments unfolding in real-time. Sports marketing's big play is about to kick off with…...

16+ hour, 54+ min ago  (479+ words) ...

17+ hour, 19+ min ago  (670+ words) Most enterprise advertisers say they're data-driven. But new research suggests only 22% consistently use analytics to guide business decisions. The result is a growing performance gap between companies that measure what happened and those that know what to do next, explains…...

1+ day, 8+ hour ago  (924+ words) MSL UK's Jo Bromilow likens the plot of the newly released Toy Story 5 to the government's under-16s social media ban to illustrate why selling an analog childhood back to digital children is a flawed promise. There's a new Toy Story…...

1+ day, 22+ hour ago  (624+ words) The metrics that drive decisions are easy to see, but the brand value beneath the surface is harder to measure. As Cannes kicks off its annual celebration of creativity, B2 B marketers are asking whether measurement has been quietly holding it…...