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News
Food Basics adds cookbook to its multicultural marketing strategy
4+ hour, 52+ min ago (101+ words) strategyonline.ca Food Basics adds cookbook to its multicultural marketing strategy Food Basics is adding a new content-led element to its multicultural marketing strategy with "More Flavours of Home," its first-ever cookbook series. Agency Moves: McCann Canada boosts its content…...
What’s keeping PepsiCo’s Shirley Mukerjea up at night?
1+ day, 4+ hour ago (84+ words) strategyonline.ca What’s keeping PepsiCo’s Shirley Mukerjea up at night? In this series, we ask top industry executives and marketers about their biggest fears and concerns. Excel invites a new generation to ‘Chew Good’ Questrade looks beyond low fees with…...
Questrade looks beyond low fees with first rebrand in 27 years
1+ day, 5+ hour ago (360+ words) Questrade may have been one of the early movers in Canada’s online-trading space, but it’s sure been stalwart in standing behind its legacy visual identity. While the brand has evolved over its 27-year history, its core look remained largely unchanged,…...
Scandi-brand Omhu makes its D2C debut in Canada
1+ day, 6+ hour ago (74+ words) strategyonline.ca Scandi-brand Omhu makes its D2C debut in Canada Scandinavian furniture company Omhu has expanded into the Canadian market on the heels of its U.S. Agency Moves: BBL names managing director, Full Punch a brand director MADD Canada uses a car’s…...
Canadians are concerned about AI’s carbon footprint. Is the industry adjusting?
2+ day, 6+ hour ago (106+ words) strategyonline.ca Canadians are concerned about AI’s carbon footprint. Is the industry adjusting? The big three holding companies are charging headlong into AI, opening centres of excellence, announcing new capabilities and tools, and advocating artificial-intelligence integration into numerous stages of…...
Agency Wins: Full Punch, King Ursa land non-profit mandates
2+ day, 5+ hour ago (90+ words) strategyonline.ca Agency Wins: Full Punch, King Ursa land non-profit mandates Seva Canada partners with Full Punch Seva Canada has picked Full Punch as its strategic and creative partner to lead the organization’s brand strategy and identity development. MADD Canada…...
Silk & Snow aims to make its customers homesick
2+ day, 7+ hour ago (93+ words) strategyonline.ca Silk & Snow aims to make its customers homesick Silk & Snow's latest work is looking to make Canadians miss the comfort of home – and the brand's products. Alter Ego and VML Canada aim at wildfire relief with free VFX…...
Alter Ego and VML Canada aim at wildfire relief with free VFX filter
2+ day, 6+ hour ago (114+ words) strategyonline.ca Alter Ego and VML Canada aim at wildfire relief with free VFX filter Toronto-based production house Alter Ego and VML Canada are teaming up to support wildfire relief efforts in northern Ontario with a cinematic filter inspired by…...
Small Agency and Agency of the Year shortlists and juries are here
5+ day, 6+ hour ago (81+ words) The Small Agency and Agency of the Year shortlists and juries are here strategyonline.ca Small Agency and Agency of the Year shortlists and juries are here It's the final day of strategy's 2026 Agency of the Year shortlist reveals. The…...
AMI Autoglass Insurance introduces Alberta drivers to Chuck Gravel
5+ day, 6+ hour ago (74+ words) strategyonline.ca AMI Autoglass Insurance introduces Alberta drivers to Chuck Gravel AMI Autoglass Insurance has joined forces with Trigger once more to remind drivers across Alberta that one of the greatest evils on their roads is gravel and rocks. Mattamy…...