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News

SportsPro
sportspro.com > finance-investment > enhanced-games-lifestyle-self-improvement-future

Will shift to self improvement brand save Enhanced Games after???Steroid Olympics' lacklustre debut?

1+ hour, 29+ min ago   (1296+ words) The Enhanced Games were the most radical and controversial experiment of the sporting year. To many, its sporting and commercial results have looked underwhelming. The brainchild of Australian businessman Aron D’Souza, the Enhanced Games were co-founded as a business venture…...

SportsPro
sportspro.com > news > broadcast-ott > men-in-blazers-spurs-hoffenheim-live-stream-youtube-viewership-august-2026

Men in Blazers??? Tottenham-Hoffenheim broadcast triples own viewer projection

1+ day, 3+ hour ago   (574+ words) The Men in Blazers (MiB) YouTube channel’s live broadcast of Tottenham Hotspur’s preseason game against Hoffenheim outperformed expectations by delivering 10,000 concurrent viewers across the US and Canada. Speaking on the StreamTime Sports podcast, MiB founder and chief executive Roger Bennett…...

SportsPro
sportspro.com > announcements > spotlight-agency > barclays-wsl-and-wsl-2-fantasy-game-now-live-developed-in-collaboration-with-si

Barclays WSL and WSL 2 Fantasy Game now live, developed in collaboration with SI

1+ day, 6+ hour ago   (997+ words) The brand-new fantasy football experience is built specifically around the Barclays Women’s Super League and Barclays Women’s Super League 2 with the intention to create weekly habits and bring fans closer to the players that feature in both leagues. The game…...

SportsPro
sportspro.com > finance-investment > alistair-brownlee-triathlon-fragmentation-ironman-august-2026

Olympic champion Alistair Brownlee:???Triathlon incredibly healthy but probably needs consolidation???

4+ day, 23+ hour ago   (563+ words) Two-time Olympic triathlon champion Alistair Brownlee believes the sport is in an incredibly healthy position but thinks that greater consolidation may be needed. Triathlon was admitted to the Olympic Games in 2000, a development which catalysed participation levels and, more recently,…...

SportsPro
sportspro.com > analysis > finance-investment > premier-league-2026-27-season-tv-rights-sponsors-finances-valuations

The business of the 2026/27 Premier League season

6+ day, 1+ hour ago   (1547+ words) Barely a month after Spain lifted the Fifa World Cup at MetLife Stadium in New York, the Premier League returns this week after a summer that saw 182 of its players compete at soccer’s flagship international tournament. Players have gradually been…...

SportsPro
sportspro.com > announcements > spotlight-agency > gse-worldwide-partners-with-extraordinary-ai-to-accelerate-enterprise-wide-ai-strategy

GSE Worldwide partners with Extraordinary AI to accelerate enterprise-wide AI strategy and innovation

1+ week, 5+ hour ago   (581+ words) SportsPro New York (July 22, 2026) – GSE Worldwide (GSE) today announced a strategic partnership with Extraordinary AI (EAI), an AI advisory firm specialising in enterprise AI adoption, to launch a firmwide initiative designed to embed artificial intelligence across the agency’s operations. The…...

SportsPro
sportspro.com > opinions > broadcast-ott > will-the-nfl-get-its-way-on-early-tv-deal-renegotiations-amid-courtroom-and-broadcaster-resistance

Will the NFL get its way on early TV deal renegotiations amid courtroom and broadcaster resistance?

1+ week, 6+ day ago   (1120+ words) The National Football League’s (NFL) domestic broadcast deals are the envy of almost every rights holder on the planet. Back in 2021, it guaranteed its status as sport’s richest league for another decade. A new set of broadcast contracts – running from…...

SportsPro
sportspro.com > analysis > finance-investment > birmingham-phoenix-chose-strategy-over-cash-in-hundreds-franchise-sell-off

Why Birmingham Phoenix chose strategy over cash in the Hundred???s franchise sell-off

1+ week, 6+ day ago   (975+ words) The sixth edition of the Hundred is by far and away the most significant campaign of the 100-ball franchise cricket competition since it debuted five years ago. The 2026 season is the first since the England and Wales Cricket Board (ECB)…...

SportsPro
sportspro.com > thought-leadership > sponsorship-marketing > social-media-fan-engagement > si-hosts-masterclass-on-fan-engagement-unveils-digital-fandom-quadrant

SI hosts masterclass on fan engagement, unveils the Digital Fandom Quadrant

2+ week, 1+ day ago   (233+ words) The centrepiece was the introduction of SI’s Digital Fandom Quadrant, a proprietary framework that assesses sports organisations on two axes – audience reach and digital fan-engagement maturity. It is among the first attempts to give the Indian sports industry a standardised…...

SportsPro
sportspro.com > whitepapers > whitepaper > commercial > gracenote-sports-age-of-discovery

Gracenote | Sport's age of discovery

2+ week, 1+ day ago   (150+ words) Gracenote | Sport’s age of discovery SportsPro 50% of viewers would consider cancelling a subscription because they cannot find what they are looking for. As content splinters across an ever-growing number of platforms, sports fans are being left behind. Football alone isn’t…...