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New operations lead for KJT | News
18+ hour, 2+ min ago (165+ words) Solack will lead operational strategy and execution across the organisation, with a focus on boosting efficiency and strengthening the integration of data, technology and team performance. Solack's background spans 27 years in leading teams across operations, data and technology functions. He…...
Terms of engagement: Digital twins | Feature
1+ day, 17+ hour ago (445+ words) A digital twin is a virtual model of an object, system or process. The twins are typically connected to their real-world counterparts through a two-way flow of data, either continuously'or periodically, helping to mimic counterparts accurately. Not to be confused…...
Google Cloud to invest $750m in partners" AI development | News
1+ day, 17+ hour ago (125+ words) The investment aims to support agentic AI development, adoption and education within Google Cloud's global partner ecosystem. Google Cloud's fund will support efforts including agentic AI prototyping, agent building and upskilling. New resources and tools will include AI value assessments,…...
Terms of engagement: Agentic AI | Feature
2+ day, 1+ hour ago (232+ words) Agentic AI is an artificial intelligence system that can autonomously plan, perform tasks and make decisions on behalf of people. An AI agent is a single software program that can independently complete a specific individual task. Agentic AI refers to…...
Fifty5 Blue to provide Irish media measurement | News
4+ day, 18+ hour ago (226+ words) The agreement with Irish audience measurement body TAM Ireland, subject to completion of final contract negotiations, will see Fifty5 Blue establish a nationally representative panel of 1, 050 households in the country. Fifty5 Blue said it would deliver cross-platform viewing measurement across television, tablets,…...
Oscar Carlsson added to Rep Data board | News
4+ day, 18+ hour ago (245+ words) At Rep Data, Carlsson, who is based in Stockholm, will seek to help strengthen Rep Data's strategic focus on the European market. Carlsson spent more than 23 years at Cint, including six-and-a-half years as chief innovation officer, before leaving the company…...
Consumer confidence drops as economic concerns continue | News
4+ day, 17+ hour ago (322+ words) The index, which is published jointly with the Nuremberg Institute for Market Decisions, rated UK consumer confidence at an overall score of -25, with four measures down and one flat compared with last month's figures. Consumer confidence in the general economic…...
The right safeguards can protect public opinion polls from AI pollution | Opinion
5+ day, 16+ hour ago (744+ words) A recent study warned that sophisticated AI agents can now imitate humans convincingly in online surveys " replicating mouse movements, keystrokes and other behavioural signals while producing responses purported to be indistinguishable from those of real participants. It's a real concern....
Nielsen hires measurement science lead | News
1+ week, 1+ day ago (149+ words) Ruiz will lead the strategy and release of new products, technologies and capabilities under Nielsen's measurement science department, reporting to Nielsen' chief information and data officer, Russ Soper. Before joining Nielsen, Ruiz led his own advisory practice focused on AI-led…...
Ethical, safe and consistent: Research with vulnerable participants | Feature
1+ mon, 4+ day ago (524+ words) Research participant vulnerability is a core consideration in ethical research practice. Vulnerability can arise for many reasons " personal circumstances, social conditions, health, environment " and may affect an individual's capacity to engage meaningfully in research. Vulnerability is dynamic and may be…...