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News
Campaign Trail: Shinola and ‘Succession’ star set the pace in anxious ad
2+ day, 1+ hour ago (630+ words) Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in…...
Crocs hatches new mascot Niles to enrich brand storytelling
2+ day, 27+ min ago (283+ words) The 6-foot-tall reptile sports clogs and represents a “long-term investment in scalable intellectual property,” Crocs’ CMO said. Crocs has been ramping up its efforts in branded social content, including through several microdrama series it’s rolled out this year. Niles is…...
Cuisinart caters to thumb-scrolling consumers with short-form series
3+ day, 39+ min ago (479+ words) Marketing Dive Don't miss tomorrow's marketing industry news Cuisinart caters to thumb-scrolling consumers with short-form series A modern home cook and starving artist from the baroque period banter and bicker in the 14-part effort tailored for TikTok, Instagram and YouTube…...
Panera Bread hires CMO from Cava as transformation work continues
3+ day, 49+ min ago (350+ words) Andrew Rebhun, who also has experience as chief marketer at El Pollo Loco, will lead all aspects of marketing at the fast-casual chain. Panera Bread announced that Andrew Rebhun will join the company as chief marketing officer on Aug. 17, per…...
How brands can navigate the Paramount-WBD merger chaos
3+ day, 22+ min ago (218+ words) The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia’s Kaitlyn McInnis. The following is a guest piece written by Kaitlyn McInnis, executive director and integrated investment…...
Dove???s marketing mixes sports and style for US Open sponsorship return
4+ day, 30+ min ago (355+ words) The Unilever brand will pick up the tab at 10 women-owned bars around the U.S., along with running a social content series interviewing fans. Dove is doubling down on a sponsorship of the US Open that spotlights a sweaty body part most…...
How Cava outperforms in fast casual despite frugal marketing budget
4+ day, 1+ hour ago (855+ words) The Mediterranean chain has made bets on social content, loyalty and experiences to make the most of a marketing budget that’s just over 1% of revenue. Cava continues to outperform fast-casual competitors including Chipotle and Sweetgreen, reporting on Tuesday a 9% increase…...
Urban Outfitters embraces campus life in first CTV commercial
4+ day, 2+ hour ago (154+ words) The retailer continues to set its sights on Gen Z and increased sales by 11.4% year over year in Q1 fiscal 2027. Urban Outfitters continues to carve out a college-focused niche in the larger back-to-school market with its latest “Back-To-Campus” brand effort. The…...
CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
5+ day, 2+ hour ago (440+ words) The L’Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin. CeraVe on Tuesday launched a social content series in support of the L'Oréal brand’s Invisible Mineral…...
Gap’s fall campaign enlists ‘Obsession’ star to promote denim
5+ day, 2+ hour ago (216+ words) “Denim on your own” pairs breakout Inde Navarrette with singer-songwriter Malcolm Todd, who performs his own rendition of Robyn’s “Dancing on My Own.” Typical to Gap’s marketing, the effort bridges fondness for the past — in this case, Robyn’s enduring 2010 smash…...