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What's NEXT in Marketing: Philippines 2026' concludes fourth edition with focus on human-centric AI and connected commerce
3+ hour, 44+ min ago (415+ words) Manila, Philippines " The marketing playbook for 2026 isn't just being updated; it is being rewritten. In an era defined by rapid AI evolution, strict data privacy, and a demand for hyper-personalisation, the gap between brands that adapt and those that fade…...
A rat who saved lives: Cambodia erects monument to landmine-detecting hero Magawa via pro-bono campaign
52+ min ago (438+ words) Singapore " A new monument honouring a landmine-detection rat has been unveiled in Siem Reap, Cambodia, through a pro bono collaboration between the humanitarian organisation APOPO, advertising agency TBWA\Singapore, and creative partner Kohlective Cambodia. The 2. 2-metre stone monument commemorates Magawa,…...
You Tube moves to meet Indonesia's stricter child protection rules following warning
3+ hour, 52+ min ago (273+ words) Indonesia " You Tube has agreed to comply with Indonesia's new online regulations for children below the age of 16, Communications and Digital Minister Meutya Hafid said during a press conference. According to Reuters, You Tube has submitted a "letter of compliance…...
IAS rolls out "IAS Total TV" to scale transparency in CTV advertising
15+ hour, 52+ min ago (323+ words) Singapore" " Integral Ad Science (IAS) has introduced "IAS Total TV, a suite of connected TV (CTV) solutions aimed at improving transparency for advertisers across streaming platforms. The offering provides aggregated data on genre, rating, language, show, and programme-level insights from…...
The Human-Only Certification: Why creative bravery in 2026 means embracing the imperfect
19+ hour, 34+ min ago (1126+ words) In 2026, the marketing world is navigating "The Turning Point." After two years of our feeds being flooded with hyper-optimised, high-sheen AI content, we have collectively reached a stage where "Perfection is not the goal'it is a massive red flag." If…...
Nestl, Lazada integrate AI tools into regional Super Brand Day campaign
1+ day, 1+ hour ago (203+ words) Singapore " Nestl" and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience. Now in its sixth edition, the campaign centres on the theme…...
Agency Leadership Decoded: INVNT Group's Laura Roberts on building unified culture across APAC's diverse markets
1+ day, 3+ hour ago (1096+ words) For Laura Roberts, Managing Director for APAC at INVNT Group, leadership in the region is about building clarity and trust while empowering teams to bring local intelligence into a connected regional model." In this edition of MARKETECH APAC's Agency Leadership…...
Chow Tai Fook expands into home d'cor with new lifestyle line as part of brand transformation strategy
21+ hour, 8+ min ago (353+ words) Hong Kong " Chow Tai Fook Jewellery Group, the global Chinese luxury group, has expanded beyond jewellery with the launch of Chow Tai Fook Home, a new luxury home-d'cor line marking its entry into the lifestyle segment. Chow Tai Fook Home…...
KFC Thailand turns to experiential stunt with a 91-tonne cheese display for Cheesy Lava debut
2+ day, 26+ min ago (282+ words) Thailand " To promote the launch of its new "Cheese Overload Phenomenon, KFC Thailand has staged a large-scale outdoor activation in Bangkok, deploying 91 tonnes of cheese in a citywide stunt. As part of the campaign, the brand installed oversized cheese container…...
Green SM launches updated app in Indonesia with AI-powered personalisation and redesigned interface
2+ day, 16+ hour ago (288+ words) Indonesia " Green SM, the electric ride-hailing and taxi platform, has rolled out a new version of its app in Indonesia, introducing AI-powered personalisation and a redesigned "Liquid Glass" interface as part of its push toward a unified platform experience across…...