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News
Miss Sixty Gets Surreal With Its Fall 2026 Campaign
2+ day, 3+ hour ago (330+ words) Hypebae The new imagery dives into vintage glamor with a twist. Miss Sixty is diving headfirst into vintage glamor for Fall 2026, with a new editorial that embraces maximalism. Inspired by the graphic sensuality of Guy Bourdin, the sun-soaked imagery of…...
Dua Lipa Highlights YSL Beauty’s Newest "Libre" Perfume
2+ day, 2+ hour ago (325+ words) Hypebae “Libre Santal Couture” has arrived. YSL Beauty is yet again expanding its “Libre” collection with “Libre Santal Couture,” the line’s first floral woody Eau de Parfum. Global ambassador Dua Lipa fronts the new campaign, shot in the South African…...
FKA twigs and On Tease Their Second Collaboration With a Kinetic Sound Bath
1+ day, 19+ hour ago (188+ words) Swiss sportswear brand On has reunited with creative visionary FKA twigs to present “Unwind,” a unique kinetic sound bath hosted at Seoul’s Oil Tank Culture Park. The immersive experience served as a masterclass in restorative movement and sound, intentionally designed…...
The Celebrity Fragrance Campaigns We Can't Stop Thinking About
2+ day, 2+ hour ago (209+ words) Ahead, we outline some of our favorite celebrity fragrance campaigns. Because of her era-defining run in film and her ever-shifting, hard-to-categorize public persona, Prada Beauty has tapped Zendaya to be the global ambassador of the multifaceted “Paradoxe” fragrance. Similarly, the…...
FARM Rio X Rip Curl Are Back for Round Two
2+ day, 6+ hour ago (216+ words) Following the success of their first collaboration, FARM Rio and Rip Curl are back with a second collection that brings together Brazilian maximalism and Australian surf heritage. Blending Rip Curl’s technical expertise with FARM Rio’s signature print-heavy aesthetic, the new…...
lululemon Launches Its Fall 2026 Run Collection
3+ day, 2+ hour ago (167+ words) If you needed a stylish reason to hit the ground running this season, lululemon just delivered your new motivation. The brand has officially unveiled its Fall 2026 Run Lookbook, featuring a freshly-refined Fast and Free collection engineered to help you hit…...
Pat McGrath Labs Drops a Collection Inspired by Backstage Beauty
3+ day, 2+ hour ago (332+ words) Hypebae The brand is introducing The Backstage Artistry Collection. Pat McGrath Labs has unveiled The Backstage Artistry Collection, a five-piece lineup pulled straight from past decades of Pat McGrath‘s most iconic runway and editorial work. The drop includes three…...
Why the NWSL Needs an All-Star Weekend
3+ day, 1+ hour ago (907+ words) hypebae.com Following the success of the WNBA’s All-Star Game, a gap in the market has become even more obvious. Is it time for the NWSL go the All-Star route? Summer is the season of All-Stars. At least it is…...
Marc Jacobs Released a Star-Studded Micro-Drama for its Fall Campaign
3+ day, 5+ hour ago (211+ words) If you love a little bit of fashion drama, Marc Jacobs just served up your next obsession. The brand unveiled The Swap, an episodic micro-drama starring actors Rowan Blanchard and Jemima Kirke (plus a cheeky cameo from Jeremy O. Harris). Kicking…...
Damson Madder Is Beating the End-Of-Summer Blues With Its Latest Drop
3+ day, 6+ hour ago (192+ words) If the cooling weather and impending Fall blues have you feeling a little down, don’t panic; our favorite London label, Damson Madder, has the ultimate cure. Its new August drop is serving a major dose of optimism, color and pure…...