1+ day, 5+ hour ago  (702+ words) Hypebae Transition Blush Is Proof That the Beauty Community Has an Ownership Problem We talked to celebrity makeup artist Kim Baker about who gets to trademark beauty trends. In 2026, blush might just be the most essential part of our makeup…...

1+ day, 8+ hour ago  (246+ words) The Ordinary's Mini Mart pop-up turns the skincare aisle on its head " literally. Finding the right routine can feel overwhelming when heavy marketing jargon, complex ingredient lists and rising costs get in the way. So the brand is cutting through…...

2+ day, 11+ hour ago  (139+ words) Nature serves as a recurring motif throughout, with earthy hues, wildflower embellishments and playful pieces like the brand's now-iconic Squirrel Clutch, complete with crocheted nuts. A vibrant orange hare knit and a collaboration with Scottish textile maker Johnstons of Elgin…...

2+ day, 14+ hour ago  (393+ words) Hypebae Melissa and Diesel Are Back With Another Futuristic Drop The collaborative collection returns with refreshed silhouettes and an all-new bag. Melissa and Diesel are back for round two. After the success of their debut collaboration in 2025, the two brands…...

2+ day, 15+ hour ago  (365+ words) Hypebae Mia Khalifa Is Bringing Siren Energy to Naples In a collaboration with Sheytan World and J'Adore Napoli. The internet's favorite muse, Mia Khalifa, is heading to Naples and bringing a little mythology with her. Founder of Sheytan World, Khalifa…...

3+ day, 58+ min ago  (224+ words) The summer of soccer is officially in full swing, and FP Movement is helping us celebrate in the best way possible. . The brand is launching a multi-city "Kit Check" pop-up tour, and trust us, baes, you don't want to miss…...

3+ day, 5+ hour ago  (161+ words) adidas Originals and Pharrell Williams are expanding their collaborative footprint with a premium update to the VIRGINIA Vario FLAT EARTHER silhouette. Dropping under Williams" creative platform and pseudonym, VIRGINIA, this latest release strips away traditional builds in favor of a…...

3+ day, 8+ hour ago  (457+ words) Hypebae Balenciaga Techwear Is Launching a New Era of Luxury Wellness Bridging sport, health, wellness and style in one debut collection. For the Fall 26 "Body & Being" collection, Pierpaolo Piccioli is beautifully blurring the lines between high fashion and everyday health-conscious…...

3+ day, 11+ hour ago  (409+ words) Hypebae Kylie Jenner Wears a Dress Made of Powders in Honor of Kylie Cosmetics' Latest Launch The brand is also dropping a new primer. Kylie Cosmetics just launched two brand new products: the Natural Blur Brightening Powder and the Supple…...

3+ day, 12+ hour ago  (365+ words) Hypebae Vera Wang Launches a Ready-To-Wear Line in Europe "We have never before offered product at this price point, for this segment of the market." Vera Wang is switching up its rollout with the debut of the Fall/Winter 2026 ready-to-wear…...