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Alpes 2030, the Olympic logo that stings! - Graph'ine branding, brand strategy and brand design
1+ day, 8+ hour ago (722+ words) This Thursday in Brian'on, in the heart of the Southern Alps, the Alpes 2030 Olympic and Paralympic Winter Games unveiled their new emblem. Designed under the direction of Mathieu Sakkas, Brand and Image Director of the Organising Committee, the selected symbol…...
The cabinet of type punches, treasure of the Imprimerie Nationale
1+ week, 4+ day ago (895+ words) The punch is the first link in the typographic chain, the foundational work without which there is no letter. It is what enables the striking of the copper matrix, which then serves as a mould for casting the thousands of…...
The Unicorn, from mythical fantasy to emoji "
2+ week, 3+ day ago (1060+ words) The Mus'e de Cluny, which is dedicating a remarkable exhibition to the unicorn until 12 July 2026, invites us to follow in the unicorn's footsteps across Egypt, Tibet, Mount Sinai, Africa, Siberia, the forests of Europe, the Americas and China. Wherever it…...
ENSTA, National School of Advanced Technologies - Brand design & Typography - Graph'ine branding, brand strategy and brand design
2+ week, 4+ day ago (682+ words) ENSTA, National School of Advanced Technologies ENSTA, the "cole Nationale des Techniques Avanc'es, is the direct heir to France's oldest engineering school: the Royal Naval Engineers School, founded in 1741 under Louis XV to provide the Royal Navy with a corps…...
Naming and Visual Identity for Apax Architecture
4+ week, 2+ day ago (443+ words) Founded in 1982, A+A architectes has forged a singular path within the landscape of Parisian private architecture for more than forty years. In 2025, Antoine Morizot took over the leadership of the firm. More than a simple handover, this transition became…...
The futuristic world of Brantonne - Graph'ine branding, brand strategy and brand design
1+ mon, 1+ day ago (347+ words) A Marabout Bout de Ficelle story just the way we like them, starting with a flea market and a logo and leading us to a French illustrator who left his mark on an entire generation. September 1951 marked the start of…...