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Inside Thayer's Tik Toker-led product development strategy, with Nina Pool and Shelby Ann Bell
1+ hour, 24+ min ago (507+ words) Social media is increasingly serving not just as a sales and awareness driver, but also as a product ideation and development engine. That was obvious in the lead-up to Thayer's newest product launch, the $14. 99 Hydrating Milky Mist, which is currently…...
New awards program: Next Gen Store Awards open for entries
21+ hour, 26+ min ago (213+ words) glossy. co New awards program: Next Gen Store Awards open for entries No retail concept succeeds in isolation. Behind every standout store experience is a combination of vision, execution and collaboration across teams and partners. From store designers to event…...
The rise of the micro influencer
1+ day, 1+ hour ago (831+ words) This week, I checked in on how brands are leaning into smaller-scale creators, with creator networks and "community" brand trips taking the place of mega-influencer campaigns and lavish influencer trips. Additionally, Est'e Lauder taps JPMorgan to help fund its Puig…...
Exclusive: Swan Beauty CEO on the @acquiredstyle bachelorette party that broke the internet
1+ day, 4+ hour ago (611+ words) Swan Beauty may have discovered the fastest path to brand awareness, albeit an expensive one. As of early last week, the 4-month-old AI mirror startup was only known by beauty editors, insiders and a few others " it had under 3, 000 followers…...
Welcome to the golden age of thrifting
1+ day, 19+ hour ago (470+ words) At e Bay's recent New York activation, shoppers couldn't enter unless they listed an item for resale. The three-day event, which ran April 1719, required attendees to upload something from their own closet before they could browse a selection curated by…...
ELC is investing in technology to fight sugar's impact on skin
2+ day, 1+ hour ago (132+ words) The Est'e Lauder Companies" new peer-reviewed study on "skin cell glycation" is set to impact the conglomerate"s longevity-focused new product pipeline and marketing initiatives on existing products. Glossy sat down with longtime ELC executive Claude Saliou to learn more....
Glossy Research: 1 in 4 executives expects AI to replace jobs within their company in the next 12 months
2+ day, 1+ hour ago (324+ words) Much has been made about the potential for AI to replace humans and make their jobs obsolete, but the reality is far from clear. In the fashion and beauty industries, AI is widely used for data analysis and other back-end…...
The Est'e Lauder Companies is investing in skin-care technology to fight sugar's impact on skin, for new longevity products
1+ day, 20+ hour ago (449+ words) The Est'e Lauder Companies" research team has been busy proving a new connection between everyday sugar consumption and skin aging. Now, this discovery is set to impact the conglomerate"s new product pipeline and marketing initiatives on existing products." "[We…...
Can Kering's comprehensive plan really turn things around?
5+ day, 1+ hour ago (506+ words) This is an episode of the Glossy Fashion Podcast, which features candid conversations about how today's trends are shaping the future of the fashion industry. More from the series " Subscribe: Apple Podcasts " Spotify Kering's new CEO, Luca de Meo, laid…...
A viral $660 perfume and the dupe conversation inspired Guerlain's first paid influencer campaign
5+ day, 1+ hour ago (815+ words) Guerlain is 198 years old and has created over 1, 100 perfumes. Today, it sells around 100. And it is currently embarking on its first-ever paid influencer campaign to promote one of those fragrances " a $660 extrait, dubbed Vanille Planifolia. The scent isn't overabundant in…...