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News
AI Fraud Is Making One-Time Identity Checks Less Reliable
2+ day, 31+ min ago (734+ words) AI is making identity fraud cheaper, faster, and easier to scale, putting pressure on e-commerce companies to rethink identity checks performed at a single point in time. Microblink's approach combines document authentication, biometric facial matching, liveness detection, and other risk…...
Poor Ad Recall Threatens Brand Discovery, Visibility in AI Era
1+ mon, 1+ week ago (1214+ words) Consumers quickly forget advertising, making it harder for brands to win both human attention and AI-powered discovery, according to a report released Monday by Adobe. Based on a survey of some 1,000 U.S. consumers, Adobe found that only 17% of the respondents were…...
AI Can Grow SMB Revenue — If It Moves Beyond the Back Office
1+ mon, 1+ week ago (1187+ words) Misconceptions about artificial intelligence (AI) are preventing small- to medium-sized businesses (SMBs) from realizing AI's full revenue potential. Business owners are rushing to adopt AI, but they are treating it primarily as a time-saving tool. AI adoption among SMBs continues…...
Study Finds Most Restaurants Missing From AI Recommendations
1+ mon, 4+ week ago (1162+ words) Looking for a nearby eatery to silence your growling stomach? Where you go could vary widely, depending on your search choices. New research from SEO and AI search platform Local Falcon found a significant gap between searches conducted with AI…...
Better Product Images Build Buyer Trust in Resale Marketplaces
2+ mon, 1+ week ago (1068+ words) As resale marketplaces grow, a platform’s ability to process and verify visuals at the point of upload is becoming increasingly important for maintaining buyer trust and listing quality. While resale marketplaces continue to grow, many sellers lack the tools to…...
Gartner Predicts AI Search Will Fatten PR Budgets
2+ mon, 3+ week ago (1316+ words) By the end of the year, mass adoption of public large language models (LLMs) as a replacement for traditional search will double public relations and earned media budgets, according to global research and advisory company Gartner. In a report titled…...
SEO Here to Stay, Say Marketing Leaders
4+ mon, 2+ week ago (1289+ words) Marketing leaders expect SEO and AI search to grow side by side, at least in the short term, according to new research from mobile analytics and marketing tech firm Branch. Branch’s AI Search and Discovery Enterprise Benchmark Report, based on…...
The End of 'Spray and Pray' Email Marketing
5+ mon, 1+ week ago (1158+ words) Marketing with generic email blasts is outdated. It’s time to put a new tool to work: personalized outreach. Email lead-generation expert Raphael Yu argues that “spray and pray” advertising tactics are failing and no longer viable. Instead, marketers must adapt…...