1+ hour, 54+ min ago  (328+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an…...

1+ hour, 57+ min ago  (175+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a. m. ET. More from the series " This week's…...

1+ hour, 57+ min ago  (888+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Marketers hoping to reach soccer fans at this summer's World Cup face a dilemma " take the reach of TV at a premium, or consider other options. Sport radio, streaming audio…...

15+ hour, 58+ min ago  (635+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. If you're doing well in the eyes of your boss, chances are you're going to keep your job for at least a little while. But if the goalposts of "doing…...

19+ hour, 57+ min ago  (468+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Although Scintilla as a broader data offering has been up and running since 2021, it's making more of its commerce-side data available to agencies and tech partners, and it's also giving…...

1+ day, 1+ hour ago  (332+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. "The challenge we see from our creators and customers is that it's not just about more content, it's about making better content at scale without losing your voice," said Stacy…...

1+ day, 1+ hour ago  (780+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Stagwell has picked its dancing partner to shape its approach to agentic media buying." The company is set to work with The Trade Desk to embed AI agents built with…...

1+ day, 1+ hour ago  (584+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Subscribe: Apple Podcasts " Spotify Netflix's ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals…...

11+ mon, 3+ week ago  (94+ words) Topics bubbling up during Possible included the cooling M&A market, the opportunities/challenges of retail media and the power of sports....

1+ day, 1+ hour ago  (1067+ words) for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs. Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series " The next phase of growth for the digital advertising industry…...