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News
Fanta's Haunted Universe Introduces Ghost Face To Their Halloween Legends
4+ hour, 12+ min ago (315+ words) After unveiling Fanta’s Haunted Universe earlier this week, its first-ever original Halloween entertainment world, Fanta is bringing the platform from screen to shelf with a major new seasonal retail launch. For the first time, the four original characters from Fanta’s…...
Edible Billboards: When Brands Hunger For Attention
19+ hour, 52+ min ago (1183+ words) Brands know that building an experience for their customers has to awaken every sense to make a memory that lasts beyond the campaign. As marketers take to the streets to let consumers participate in the experience of edible billboards, they…...
Maynards Bassetts Sets the Juice Loose in High-Stakes Lift Takeover
1+ day, 10+ hour ago (301+ words) This summer Maynards Bassetts is upping the ante in its latest playful chapter of its long-standing, award-winning ‘Set the Juice Loose’ campaign. Crafted by global creative agency of record, VCCP, the new instalment once again sees Britain’s favourite Wine Gums…...
McDonald’s partners with XBox to bring in-game food into the real world
1+ day, 10+ hour ago (700+ words) McDonald’s and Leo UK are bringing legendary food from games into the real world with their “Side Missions” platform, teaming up with XBOX in an immersive 360 campaign co-created with gaming fans. At the centre of the partnership is a limited-time…...
It’s time to put media in service of nature
1+ day, 13+ hour ago (764+ words) Creative Salon It’s time to put media in service of nature Virgin Media's head of advertising casts a spotlight on how the media sector can do better in respect of supporting ecology Oscar Wilde once wrote, “A cynic is a…...
When celebrities need money, advertising answers the call
2+ day, 13+ hour ago (929+ words) We all know by now that celebrity sells — the potency of a celebrity endorsement has been written about for decades. Brands benefit while celebrities can turn their fame into currency, helping fuel lifestyles that make them the envy of everyone…...
Adidas and Aston Villa Turn Leaked Kit Launch Into A Neo-Noir Mystery
5+ day, 5+ hour ago (267+ words) Creative Salon Adidas and Aston Villa Turn Leaked Kit Launch Into A Neo-Noir Mystery The campaign by M+C Saatchi, plays into the cinematic genre and showcases the inspired iconic Gaslamp design Adidas and Aston Villa have launched the club’s…...
The Betway Clubhouse Opens For Business
5+ day, 6+ hour ago (309+ words) Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, today unveiled their new ‘Betway Clubhouse’ global integrated marketing campaign. The film highlights the breadth and scale…...
Audi Is Mischievous After Dark
5+ day, 9+ hour ago (509+ words) A new epic creative spot for Audi’s fully electric e-tron range celebrates quiet confidence as a powerful asset, steering the e-tron away from the category norms back to Audi’s core sporting DNA. ‘After Dark’ is a cinematic, mischievous spectacle that…...
Foundation Games Brings Back Jeff Stelling For Online TV Show
5+ day, 9+ hour ago (467+ words) Think you could run a football club better? New creative by independent games studio Formation Games and Ace of Hearts for CLUB game, dares the nation to prove it. Starring a returning Jeff Stelling, the show brings to life every…...