15+ hour, 13+ min ago  (571+ words) With 12 tonnes of Kit Kats disappearing in transit, it should have been a nightmare for owner Nestl. Instead, the brand's marketing team and longtime agency partner VML turned the theft of 400, 000 F1themed bars into one of the most gripping marketing moments…...

14+ hour, 28+ min ago  (231+ words) Today, the nation's favourite dairy brand, M'ller, is launching a new campaign for FRijj with creative agency of record VCCP Blue "Moos in Unexpected Places'. In a world where young men are facing cultural pressures to constantly self-improve and optimise…...

23+ hour, 24+ min ago  (780+ words) Creative Salon: What was the original brief from Mc Donald's that led to the development of this campaign? Jed: The brief was to come up with a new Gen Z-focused promo that boosts Mc Donald's brand equity. What led you…...

2+ day, 2+ min ago  (1413+ words) M'ller is back in a big way. After returning to profit last year, the dairy giant is once again finding its stride - and helping to give its brands a renewed sense of personality, momentum and playfulness is Talar El Asswad,…...

1+ day, 20+ hour ago  (239+ words) Vanish has launched "The Unbearable Blazer- a powerful new educational project designed to help schools, teachers and neurotypical students understand the significant sensory challenges that traditional uniforms pose for autistic pupils. Kate Pozzi, Executive Creative Director, Havas London said: "The…...

2+ day, 7+ min ago  (836+ words) For decades, the New Creators" Showcase has been a Cannes institution. But this year Saatchi & Saatchi is giving it a new backdrop and a broader remit. Curated by Franki Goodwin, CCO, and Jess Ringshall, CPO, the Showcase is now open…...

4+ day, 15+ hour ago  (234+ words) Stokke, the Norwegian brand known for its design-led solutions for children and families, launches "Your Everyday Getaway" today, a campaign introducing the new YOYO Riviera collection and marking a new creative direction for the brand. This is the debut campaign…...

4+ day, 20+ hour ago  (328+ words) T&P has unveiled a new integrated campaign for the All-New Toyota RAV4, "Imagine the Possibilities, which brings to life the emotional relationship between children and the family car through the power of a little girl's imagination " extending the magic from…...

4+ day, 21+ hour ago  (266+ words) One of the most important jobs of a leader is to make people feel optimistic about the future." " Scott Kirby, CEO, United Airlines. It's a pointed comment from the airline boss during an interview with Mc Kinsey released this month,…...

5+ day, 21+ hour ago  (702+ words) For MG Motor, the relationship with media agency Mediaplus has become central to how the brand is navigating its next phase of growth. It's European marketing chief and the agency's CEO discuss just that. There's a moment early on in…...