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Adrian Lawrence signs with Heckler as Global Executive Creative Director
3+ hour, 24+ min ago (472+ words) Campaign Brief Asia Independent creative studio Heckler has appointed Adrian Lawrence as Global Executive Creative Director, marking a significant step in the studio's continued evolution of its creative offering on a global stage. The appointment reinforces Heckler's ambition to expand…...
Juice appoints Aditya Akolkar as Executive Business Manager to strengthen Asian footprint
5+ hour, 33+ min ago (518+ words) Campaign Brief Asia Juice, the award-winning visual effects and post-production studio, has expanded its presence across Asia following its recent opening in Singapore, alongside the appointment of Aditya Akolkar as Executive Business Manager. In the role, Akolkar works at the…...
APOPO, TBWASingapore and Kohlective unveil monument honouring landmine-detecting rat
1+ day, 2+ hour ago (277+ words) The monument tells the story and honours an unlikely hero: Magawa, a landmine-detection rat who spent his career searching for danger beneath the surface. Despite wars ending decades ago, millions of landmines remain buried across Cambodia. The monument was carved…...
Publicis Groupe Hong Kong adds Rhys Turner as Head of Creative Technology
1+ day, 44+ min ago (324+ words) Originally from Australia, Turner has spent 20 years working at the intersection of emerging technologies and creative practice, exploring synergies between art and engineering. With experience across agency, client and production, he has worked on projects all over the world from…...
Havas Malaysia creates Raya film for PREGO built on cultural expression "PRGHHH
1+ day, 6+ hour ago (298+ words) Campaign Brief Asia PREGO and Havas Malaysia have launched a new Raya campaign that celebrates shared moments around the family table during the festive season. The campaign builds on PREGO's "Savour the Moments brand platform and centres on the role…...
Apple and TBWAMedia Arts Lab Shanghai spotlight real Apple Watch rescue stories
1+ day, 2+ hour ago (207+ words) To amplify these real-life stories, Apple and TBWA\Media Arts Lab Shanghai launched a podcast in China featuring Apple Watch users and their experiences'anchored in potentially life-or-death moments where the device made a decisive difference. Titled "Thankfully, I'm Wearing It…...
m25 Founders Series: Music Mill's Bruce Tweedie on 25 years shaping music in advertising
1+ day, 1+ hour ago (712+ words) Unlike most music supervisors, Bruce Tweedie came from the IT and Telco corporate world, having worked in senior management at companies like Accenture and Optus. This background, coupled with a degree in Psychology, delivers deep insights into how music works…...
22feet named Jack Daniel's Integrated Creative Agency of Record in India
1+ day, 5+ hour ago (424+ words) Campaign Brief Asia 22feet, part of Omnicom Advertising India, has won the integrated mandate for Jack Daniel's India following a multi-agency pitch. The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications, marking a significant step in strengthening…...
China Union Pay launches "Garbage Exchange for Daily Necessities" film directed by Jody Xiong
1+ day, 5+ hour ago (216+ words) Campaign Brief Asia The Qinghai-Tibet Plateau, one of the world's most pristine environments, is increasingly threatened by household waste and plastic pollution. Each year, large volumes of garbage make their way into this fragile ecosystem. As China's largest bank card…...
Apple India Puts i Phone 17 Features to the Test in a Royal Court via TBWA Media Arts Lab India
1+ day, 5+ hour ago (248+ words) Directed by Ayappa KM, one of India's top directors, the campaign unfolds through a series of comedic spots in which a panicked royal messenger repeatedly interrupts court with bad news. From missing Air Pods to a last-minute flight and a…...