3+ hour, 33+ min ago  (408+ words) Independent creative and culture-first agency Snack Drawer partnered with Yo-Chi to do exactly that, developing "Bottle Battle, an earned-first campaign designed to transform the brand's sustainability move into a cultural and commercial moment. The campaign reframes Yo-Chi's decision to offer…...

6+ hour, 11+ min ago  (533+ words) Campaign Brief Leading social media marketing agency The Social Cli Q has integrated its sister content arm, The Content Cli Q, appointing Isabella Biffi to the newly created role of general manager across the unified group. Marking the next chapter…...

1+ day, 3+ hour ago  (231+ words) Founded by Jeremy Willmott, former Creative Director at Paper Moose, Gangbusters has been developed in response to increasing complexity within the traditional agency model, where layers of process and ambiguity can sit between a business problem and the ideas that…...

1+ day, 3+ hour ago  (355+ words) Campaign Brief French creative premium brands Maje and SANDRO have appointed MCMPR as their integrated communications agency across Australia, marking a strategic step in strengthening their presence within the local market. Founded in Paris in 1998 by Judith Milgrom, Maje embodies…...

1+ day, 4+ hour ago  (349+ words) As a juror, I will be looking for work that is unmistakably clear in its intent and genuinely original in its execution, ideas that feel inevitable once you see them, but surprising before you do," says Takaya Hoshi, Chief Strategy…...

1+ day, 5+ hour ago  (287+ words) With sleep increasingly top of mind, many Australians are going to extreme lengths to improve it, from mouth taping to elaborate night-time rituals, yet often overlook the most important factor: their mattress. The insight driving the campaign is that while…...

5+ day, 4+ hour ago  (73+ words) Campaign Brief Pedigree has launched a new global campaign "Good Then, Better Now" via Colenso BBDO, which taps into the nostalgia of childhood pets to reinforce the brand"s long-standing credentials in dog nutrition. The work leans into a simple…...

5+ day, 5+ hour ago  (200+ words) Global charity Made By Dyslexia, in collaboration with Clemenger BBDO, decided to intercept the front page of search globally, ensuring children and parents find a more balanced, strengths-based understanding of dyslexia at the top of their searches. Says Giles Watson,…...

6+ day, 1+ hour ago  (442+ words) Campaign Brief In sports sponsorship, few assets are more valuable than a logo on the team jersey. To mark 30 years backing the Blues, Barfoot & Thompson chose to give that prime real estate away. Working with Pitchblack Partners, Barfoot & Thompson replaced…...

6+ day, 5+ hour ago  (433+ words) Drawing on more than 1, 200 minutes of in-depth conversations with brand and marketing leaders across 25 organisations, the study reveals a clear tension: brand is universally recognised as critical to growth, yet often remains structurally confined to marketing. At its core, the…...