9+ hour, 1+ min ago   (158+ words) Her message is simple: stop saving your favourite clothes for “special occasions”, forget the outdated rules around age-appropriate dressing, and wear the colours, prints and pieces that make you feel most like yourself. The video, shared on her fashion brand…...

9+ hour, 16+ min ago   (269+ words) This new positioning in the market for NAK Hair needed to go beyond the natural, high-performing, and salon-quality messaging they are so well-known for, especially with their burgeoning expansion into the UK and US. They needed a bolder stance. After…...

10+ hour, 20+ min ago   (369+ words) What is it about technology, the more we use it, the more we rely on it, and the less we think for ourselves. Our work starts to look the same as everyone else’s. And all of a sudden we’re in…...

11+ hour, 37+ min ago   (234+ words) The campaign was developed in collaboration with TABOO and Transport Victoria’s agency village, including Snack Drawer, Ethnolink and OMD. ‘Love, The Bus’ follows a significant expansion of bus services across two of Melbourne’s fastest-growing regions. In the north, 781 extra weekly…...

11+ hour, 29+ min ago   (610+ words) Give us the elevator pitch – who are you and what do you do? Well, if it was a quick elevator ride, I’d blurt out that Supermassive is currently Spikes Asia’s #1 Australian Independent Agency of the Year, both B&T and…...

11+ hour, 26+ min ago   (137+ words) Campaign Brief 35 production companies from Asia-Pacific had 5 or more Acceptances in THE WORK 2026. This year there were 4,230 entries overall (slightly down from 4,349 from last year, but up from 4,189 entries in 2024), with the most entries coming from Australia (947), Thailand (815), India (739), Philippines…...

11+ hour, 27+ min ago   (275+ words) Notable work from Howatson+Company included Selleys 'If you can take it, it's yours'; Seasol 'Dirty Old Secrets'; Yates 'National Gardening League'; Sydney Jewish Museum 'InCommon'; Vodafone ''First night only' and 'Vodafone is back'; The Australian Financial Review 'It's not…...

12+ hour, 33+ min ago   (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...

12+ hour, 3+ min ago   (307+ words) Built around a series of deliberately awkward family portraits, ‘Become a Sperm Donor. No Awkward,’ uses humour to break down the discomfort many Australians feel when discussing sperm donation. Says Vanessa Ferguson, CEO, Adora Fertility: “We want to reframe sperm…...

12+ hour, 51+ min ago   (373+ words) Mahony joins after more than eight years at Havas Host, where she held a range of roles, most recently Head of Client Experience, leading client relationships and teams across some of the agency’s largest accounts. In the newly created role,…...