56+ min ago  (1404+ words) New Delhi: Media planning is dead. Reading this would sound outright ostentatious and pretentious. But once you look closely, you will find that it actually has ceased to exist. You would not know it immediately. On paper, everything still looks…...

43+ min ago  (381+ words) New Delhi: That's how you do marketing. A consumer brand, let's say Kellogg's, running an ad for a listing in a supermarket chain like Reliance is about as unsexy as it gets. No one expects creativity here. Most brands don't…...

1+ hour, 32+ min ago  (224+ words) New Delhi: Commerce and Industry Minister Piyush Goyal urged sportspersons to be cautious while endorsing products, citing the "Endorsements Know-hows!" guidelines issued by the Department of Consumer Affairs in March 2023. He warned that misleading promotions can deceive consumers. He said…...

17+ hour, 27+ min ago  (192+ words) bestmediainfo. com "New Delhi: The Delhi High Court has ordered action against footwear brand Bacca Bucci after US-based Skechers accused it of copying the design of its shoes The court directed an inspection of the company"s premises and restrained…...

1+ day, 20+ hour ago  (171+ words) Shashanka Chaturvedi, Sumona Sen and Pallavi Chakravarti New Delhi: The Ad Club has announced the appointment of Shashanka Chaturvedi, Sumona Sen, and Pallavi Chakravarti as jury chairs for the ABBY Awards 2026, powered by The One Club | The One Show. Sen,…...

1+ day, 1+ hour ago  (352+ words) New Delhi: Microsoft and Open AI have reworked their long-standing partnership, ending the exclusive arrangement that allowed Microsoft to be the sole seller of Open AI's artificial intelligence models. The revised deal now gives Open AI the flexibility to enter…...

23+ hour, 46+ min ago  (272+ words) bestmediainfo. com "New Delhi: Curativity Brand Solutions has been appointed as the creative agency partner for Gulf Oil Lubricants India (GOLIL), as the company reviews its brand positioning and communication approach The mandate will see Curativity handle the brand"s…...

1+ day, 17+ hour ago  (292+ words) bestmediainfo. com "New Delhi: Jack Daniel"s has appointed 22feet, part of Omnicom Advertising India, as its integrated creative agency of record for India following a multi-agency pitch process The mandate covers a range of functions including brand strategy, digital, social…...

1+ day, 20+ hour ago  (792+ words) New Delhi: Campa delivered revenue of Rs 4, 700 crore in FY26 and became India's fourth-largest carbonated soft drinks brand, while Reliance Consumer Products' overall beverages business grew 3. 2 times during the year. Ashutosh Goyal, Chief Financial Officer, Reliance Consumer Products, said during Reliance…...

2+ day, 1+ hour ago  (183+ words) New Delhi: The Confederation of All India Traders (CAIT) has urged the Union government to roll out a comprehensive national e-commerce policy, citing growing concerns over the impact of large online platforms on small traders and neighbourhood stores. In a…...