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News
Bonds’ Kedda Ghazaria & EssenceMediacom’s Jazmaree Bell Urge Industry To Embrace ‘Softness & Vulnerability’
2+ day, 12+ hour ago (914+ words) Bonds’ head of marketing Kedda Ghazarian and EssenceMediacom investment and activation associate director Jazmaree Bell have highlighted the importance of embracing vulnerability and leaning into the “softer” side of leadership as women in the media industry. It comes as B…...
Western Sydney University Invites Students To ‘Charge Towards Change’ With 10-Metre Climbing Wall
2+ day, 12+ hour ago (215+ words) Western Sydney University and brand activation agency Curious Nation have brought the university’s new ‘Charge Towards Change’ brand platform to life, inviting future students to literally climb towards change. At the centre of the experience, two towering climbing walls standing…...
Trop Jr Returns For 2026 To Find Australia’s Next Generation Of Filmmakers
2+ day, 12+ hour ago (349+ words) After a seven-year hiatus, Trop Jr, the short film festival for kids by kids, returns in 2026, reimagined for a new generation of young Australian storytellers. Submissions have opened, inviting kids across Australia to pick up a camera and make their…...
Baby Food Brand Rafferty’s Garden Joins Of A Feather’s Client Nest
2+ day, 12+ hour ago (156+ words) Social-first agency Of A Feather, part of indie creative agency Dig, has been appointed as the social media agency for baby food brand Rafferty’s Garden following a competitive pitch. The appointment sees Of A Feather responsible for the brand’s always-on…...
TV Ratings (13/8/2026): Roosters Reign Supreme After 12–6 Thriller
2+ day, 12+ hour ago (237+ words) Tipping Point Australia was the most-watched entertainment program coming in third with a Total TV National Reach of 1,600,000 and a Total TV National Average Audience of 852,000, with the quiz show continuing to attract a substantial audience. Nine’s Thursday night NRL…...
Traveller Confidence Is Shifting, But The Question Is: What Comes Next?
2+ day, 14+ hour ago (281+ words) Consumer confidence may be on a rollercoaster right now, but recovery does not mean a return to business as usual, writes Emily Ross, News Australia’s national head of travel. The last five years have not just changed how Australians travel,…...
Under The Influence: Kylie Jenner’s Birthday Party Sparks Recession Chatter
2+ day, 12+ hour ago (485+ words) B&T’s industry-leading influencer column returns. This week, we’re asking whether ‘billionaire’ Kylie Jenner’s birthday party is an indicator of an economic downturn (spoiler alert: she’ll be fine). And we mull Sopha Dopha’s croissant-eating past given her gluten-free stoush with…...
Michelle Rowling On Building A More Equal Future For Women In Marketing
2+ day, 12+ hour ago (445+ words) Michelle Rowling, head of marketing and sales at Sydney Zoo is the next guest writer in the latest instalment of the IMAA’s Female Leaders of Tomorrow program, following on from last year’s series. Rowling explores the importance of challenging outdated…...
Turning A ‘Boring’, ‘Greedy’ ‘Bully’ Into A Creative Powerhouse & Walking Like Jagger: Brent Smart On Hi Time At Telstra
2+ day, 12+ hour ago (1169+ words) Former Telstra chief marketing officer Brent Smart has transformed the Telstra brand in just four years. Its work, produced by +61 and Bear Meets Eagle On Fire, consistently won Cannes Lions and Effie Awards, among countless other accolades. In March, Smart…...
Tiny Away Helps People Reconnect To Life With New Brand Campaign
2+ day, 12+ hour ago (257+ words) Tiny Away is set to launch ‘Stays to Reconnect’, a new brand campaign that explores ways a getaway can help people reconnect with life through a collection of cinematic films. The campaign marks the next chapter in Tiny Away’s brand…...