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News
Inside Click to Cancel: Why Letting Members Leave Pays Off
1+ day, 21+ hour ago (139+ words) Klaudia Balogh is a Florida-based health and longevity journalist with over a decade of international reporting experience, holding broadcast journalism degrees from the U.S. and the U.K. She covers the science, founders, and brands shaping how people perform, recover and live better…...
ATN Week in Review: Fitness Faces a Labor Reckoning
1+ day, 14+ hour ago (173+ words) Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand....
BODY20 Targets Pilates Crowd With EMS-Powered Tone Class
1+ day, 15+ hour ago (202+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training. BODY20 is expanding its workout lineup with Tone,…...
Urban Iron Expands Hybrid Format to LA; More Cities to Come
1+ day, 18+ hour ago (598+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. The race has participants running from gym to gym to complete multiple workouts — covering 8 miles in the process — as the rapidly growing brand taps local fitness communities across the…...
Wellness Brands Go All-In on Running Events
1+ day, 18+ hour ago (151+ words) Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution…...
Bodybar Pilates Hits 100 Studios, Plans 30 More Openings This Year
1+ day, 19+ hour ago (338+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. The Texas-based reformer Pilates franchise has grown from just three locations a decade ago and has more than 70 additional studios in its development pipeline Bodybar Pilates has officially hit…...
Bringing Gold-Standard Measurement to the Gym Floor
2+ day, 2+ hour ago (962+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. As muscle health becomes a central indicator of healthspan, fitness facilities are adopting more sophisticated ways to measure, track and support member progress. One of the most significant shifts…...
Fitness & Wellness Startups Have Raised $3.6B This Year — but Not Everyone's a Winner
2+ day, 12+ hour ago (429+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise Fitness and wellness startups have something to celebrate,…...
Top Gyms Lean Into '90s Nostalgia With Classes, Marketing Campaigns
2+ day, 15+ hour ago (155+ words) Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution…...
David Lloyd Pilots Bone Health Screening for Members
2+ day, 15+ hour ago (304+ words) Applications Are Open: 2026 Power Player Awards Early bird pricing ends August 14. Will bone health become the next clinical amenity premium gyms compete on? U.K. luxury fitness operator David Lloyd is testing the idea David Lloyd, which operates around 100 health and fitness…...