8+ hour, 26+ min ago  (962+ words) Competitive fitness is entering a pivotal stretch." Cross Fit announced in March that its CEO Don Faul would be stepping down, ending a four-year stint and adding more uncertainty to the brand as it seeks a new owner. Bruce Edwards,…...

10+ hour, 56+ min ago  (407+ words) Future is going all in on human coaching and killing off its AI plans." Instead, the app is adding a new layer to its coaching through Future Pro, with human coaches building DEXA-informed health protocols for clients, plus lab testing…...

11+ hour, 26+ min ago  (143+ words) Pulse Fitness has its sights set on the United States" commercial fitness equipment market. The U. K. -founded manufacturer has named Jamie Burton as president of U. S. and global development to lead its stateside push, bringing premium commercial fitness equipment and tech with…...

1+ day, 4+ hour ago  (397+ words) Smart ring maker Ultrahuman is bringing its metabolic health platform further into the U. S. market with the launch of M2 Live, a new glucose-tracking product that integrates data from Abbott's Lingo over-the-counter continuous glucose monitor (CGM). The launch makes Ultrahuman one of…...

1+ day, 7+ hour ago  (224+ words) Yoga Six members will get a taste of what Pilates is like in a new class inspired by the popular low-impact modality, in celebration of International Yoga Day. "Y6 Core represents an exciting evolution for Yoga Six," said Yoga Six vice…...

1+ day, 12+ hour ago  (341+ words) Bloomberg " AI startup'Midjourney Inc.'announced its first hardware project at an event in San Francisco, outlining an unexpected move into the personal health and medical industries. Chief executive officer David Holz revealed what he described as a "full-body ultrasound machine…...

2+ day, 13+ hour ago  (325+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Clair Health, a jewelry-inspired wearable startup, has closed $11. 6 M to build what it calls the first noninvasive wearable that continuously…...

2+ day, 16+ hour ago  (1012+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. Consumers are approaching strength training differently than they once did. Many now move fluidly between gyms, boutique studios, home workouts, pop-up…...

3+ day, 1+ hour ago  (1726+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. The Perception Gap: Why Consumers Don't Trust the Fitness Industry On the heels of its annual Fly In and Advocacy…...

3+ day, 6+ hour ago  (656+ words) Last Chance to Register For The ATN Innovation Summit! Secure your spot and join 750+ industry executives on June 16 & 17 in NYC. As a flat-footed former runner, I know the struggle of finding the best shoes for walking. So when I discovered…...