1+ mon, 1+ week ago  (553+ words) In February, LV8 decided to launch a dedicated, full-service paid media practice and hired Ian Hiscock to lead it....

5+ hour, 12+ min ago  (876+ words) Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company's Q1 earnings call on Tuesday, which was also its…...

16+ hour, 36+ min ago  (971+ words) That could be the programmatic motto. And it's definitely true today. The retail media renaissance, so to speak, has changed advertising in many ways. Most importantly, though, perhaps, is that it has collapsed many of the unspoken rules that have…...

15+ hour, 36+ min ago  (1102+ words) I didn't expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that's exactly what happened when I traveled to Las Vegas for Leadscon last week." Lead gen and programmatic tend…...

18+ hour, 36+ min ago  (1116+ words) AI chat is starting to look more and more like a media channel, which means someone's gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent "Chat GPT knows it "there's still no clear playbook for…...

1+ day, 1+ hour ago  (1084+ words) Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to unveil IAS Total TV, a…...

1+ week, 2+ day ago  (829+ words) A proposed W3 C standard aims to redefine how ad effectiveness is measured. But it would centralize measurement under the control of Google, Apple and Meta....

1+ day, 16+ hour ago  (854+ words) After Pinterest announced plans to acquire tv Scientific in December last year, it only took two months for the transaction to officially close in February. Another two months later, Pinterest announced on Monday that the tv Scientific platform will now…...

1+ day, 19+ hour ago  (931+ words) AI-powered shopping agents are all the rage. Some, like Walmart's Sparky and Amazon's Rufus, have become household names. There's also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a…...

1+ day, 16+ hour ago  (746+ words) Kicking off the POSSIBLE conference in Miami on Monday, Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run…...