5+ hour, 53+ min ago  (415+ words) LONDON, UNITED KINGDOM " April 7, 2026 " NALA" (North American Loyalty Association"), a new membership organisation for brands and retailers and their loyalty, CRM and customer engagement teams, has officially launched across the United States and Canada. Operated by ELA Europe Ltd, NALA…...

2+ day, 5+ hour ago  (184+ words) Fan engagement is one of the hottest topics in our industry " and for good reason. Sports and entertainment brands have an asset most retailers would envy: a deeply passionate, emotionally invested customer base. The question is how to convert that…...

2+ day, 23+ hour ago  (1010+ words) Lots of news from notable brands around the world this week: Need more news? Then dig in and read the entire Newswire this week. And don't forget to apply to attend the Loyalty Leaders Summit coming up on April 29. If…...

1+ week, 1+ day ago  (750+ words) For decades, loyalty points have functioned as a kind of shadow currency in the consumer economy. Airlines issue miles. Credit cards distribute reward points. Hotels offer redeemable stays. Consumers accumulate these balances through everyday spending and increasingly treat them like…...

1+ week, 2+ day ago  (715+ words) The shared belief was that Sub-Saharan Africa represented the most compelling untapped opportunity in global loyalty marketing, and that the window to build a ubiquitous, cross-border coalition program was open right now. That conviction, it turns out, is well-founded. The…...

1+ week, 2+ day ago  (269+ words) The Wise Marketer CORA Loyalty Adds James Mulroney as Chief Customer Officer Company adds CCO to lead customer experience, business development and marketing initiatives TORONTO, CANADA " March 31, 2026 " CORA Loyalty, the loyalty portfolio arm of CORA Group (CORA), has added James…...

1+ week, 2+ day ago  (1075+ words) Zaxbys has latched on to the madness of march by teaming up with two key players for the Duke Blue Devils. State Farm and T-Mobile is also hot on the trail of the top college basketball players. The NIL and…...

1+ week, 6+ day ago  (485+ words) The Wise Marketer Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U. S. to Lead on Market Expansion Proven partnership executive leader brings three decades of multi-sector expertise to help brands drive customer engagement and growth BOSTON, MASSACHUSETTS " February 25, 2026 " Valuedynamx, a Collinson…...

2+ week, 5+ hour ago  (844+ words) You're standing in a store with five different shoppers. One is checking out a newspaper ad, another is comparing prices on their phone, a third is here because of a viral Tik Tok, and a couple of kids nearby are…...

2+ week, 22+ hour ago  (931+ words) Attention bankers - envision this scenario: Every month, salary direct deposits land in your portfolio of current accounts. From 30, 000 feet, you are led to believe you have a reliable following of account holders. What you may not see is that something…...