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News
Where Does Performance Begin in Elite Football?
11+ hour, 49+ min ago (1613+ words) The World Cup has always had a way of revealing football in its purest form. Over the past month, we have celebrated moments of brilliance, marvelled at tactical innovation and debated the performances that ultimately separated champions from everyone else....
Who is Gonzalo Muñoz Ponce?
3+ day, 15+ hour ago (703+ words) Role: Technical Director of Internacional de Bogotá Experience: Academy environments in Spain and England, Patriotas Boyacá, and Internacional de Bogotá His involvement in high-profile transfers, including the arrival of Ian Poveda and the development of players such as Derek Moncada…...
Biological Optimisation in Modern Football
4+ day, 9+ hour ago (597+ words) When I first got into football, there seemed to be an invisible ceiling on a player’s prime. Once a footballer reached 30, the conversation changed. At 31 or 32, people started speaking about decline. By 33, unless the player was a goalkeeper or a…...
Who is Matthias Güldener?
4+ day, 10+ hour ago (57+ words) Profile Role: Head coach of SG Nassau Diedenbergen Specialisation: Building successful teams from the ground up, developing players, establishing winning cultures, and leading clubs to sustained success Experience: More than twelve years as a head coach, more than sixteen years…...
Players vs Creators in Football Endorsements
5+ day, 16+ hour ago (459+ words) The commercial landscape of football has fundamentally shifted. A decade ago, brand partnerships in the sport were dominated almost exclusively by players, especially those competing at the highest levels. The logic was simple: elite athletes had the visibility, the global…...
World Cup Broadcasting Enters the YouTube Era
6+ day, 11+ hour ago (183+ words) For the first time in history, the Men’s World Cup will be broadcast over the internet. The opening 10 minutes of each of the 104 matches, alongside selecting full games, will be available on YouTube, which will also host special content featuring…...
World Cup Marketing Lessons From Rexona, Levi’s And Netflix
1+ week, 1+ day ago (158+ words) During the World Cup season, focus naturally centers on the pitch, the sporting action, and nostalgia-filled commercials that pull at the heartstrings. However, outside the stadiums, and in one specific case, right on the field, there are strategies that truly…...
The Performance We Haven’t Yet Remembered
1+ week, 6+ day ago (992+ words) For as long as I can remember, high performance has been spoken about in the language of pressure. There is great wisdom in this work. Psychology, neuroscience and performance science have transformed our understanding of the human mind, offering extraordinary…...
Who is Grigorij Crnjak?
2+ week, 12+ hour ago (1128+ words) Specialisation: Youth and emerging talent scouting across Africa, Asia, and emerging global talent pools Experience: FK Slavija Sarajevo, NK Istra 1961, Association New Generation in Sarajevo, and Baskonia Group in Spain At a time when European clubs are increasingly looking toward…...
How Heat Could Decide the 2026 World Cup
1+ mon, 1+ week ago (942+ words) A few numbers to note for this year’s tournament: Here are the groups: To determine whether conditions remain safe for competition, FIFA uses the Wet Bulb Globe Temperature (WBGT) scale, which measures more than just heat. Humidity, direct sunlight and…...