1+ day, 14+ hour ago   (412+ words) Klarna’s in-store launch at lululemon shows how buy now, pay later providers plan to crack physical retail: not through new terminals, but by plugging into payment platforms retailers already use, Klarna says roughly $28 trillion is spent in physical stores each…...

1+ day, 12+ hour ago   (328+ words) Swedish sporting goods sales grew every month of the second quarter, accelerating from 3.1% in April to 13.5% in June - but the trade association behind the data itself is flagging household purchasing power and the wider economy as the swing factors for…...

1+ day, 15+ hour ago   (222+ words) As Nike and On both move into the cushioned-running space HOKA built, Deckers Brands is responding not with volume but with tighter inventory and a more segmented product architecture, a strategy that lifted gross margin even as tariffs and higher…...

1+ day, 15+ hour ago   (222+ words) As Nike and On both move into the cushioned-running space HOKA built, Deckers Brands is responding not with volume but with tighter inventory and a more segmented product architecture, a strategy that lifted gross margin even as tariffs and higher…...

1+ day, 17+ hour ago   (228+ words) adidas’s first Originals Sport collection puts Superstar-era design codes into women’s training wear, mixing performance fabrics with fashion adidas has introduced Originals Sport, its first training collection combining adidas Originals design codes with performance technology for the gym. The line…...

2+ day, 6+ hour ago   (305+ words) A federal jury has ordered Nike to pay more than $7.5 million to a former process engineer after finding the company paid her less than male colleagues and promoted her more slowly. The verdict matters less for its size than for…...

2+ day, 7+ hour ago   (418+ words) Competition in the global running footwear market is intensifying, according to analysts at Evercore ISI, who say Nike and On are stepping up efforts in categories that have driven HOKA’s rapid growth. The note comes ahead of Deckers Brands’ first…...

2+ day, 8+ hour ago   (490+ words) Decathlon is testing a supermarket-style discount aisle in its UK and Ireland stores, app and website, betting that back-to-school bargains will keep price-driven shoppers loyal ahead of the retailer’s next seasonal drops. Decathlon has introduced a “Sports Middle Aisle” in…...

2+ day, 8+ hour ago   (676+ words) Large EU companies are now banned from destroying unsold apparel, accessories and footwear. Mid-sized companies have until July 2030. That’s four years before the ban hits most brands. The real prize isn’t compliance – it’s what brands do with the four years…...

2+ day, 8+ hour ago   (283+ words) Superfeet is staking its differentiation on carbon-plated, sport-specific insoles rather than general comfort. The Cleat Playmaker Elite, priced at $94.99 and backed by claimed speed and stability gains, leads the shift, with a Court-focused model due this fall. US insole maker…...