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Restaurant Dive
restaurantdive. com > news > five-guys-serves-up-largest-integrated-brand-campaign-to-date > 816978

Five Guys serves up largest integrated brand campaign to date

1+ hour, 54+ min ago  (301+ words) Created by indie agency Chemistry, "Your Burger Guy" positions the chain as a "sure bet" in the highly competitive fast food space. Five Guys aims to make a bigger splash with a campaign that represents its largest integrated marketing effort…...

Restaurant Dive
restaurantdive. com > news > burger-king-tests-sliders-portland-columbus > 816957

Burger King tests sliders in Oregon and Ohio

1+ day, 22+ min ago  (283+ words) After updating its core Whopper, the brand is looking to innovate in a new burger category, with a national rollout possible depending on test market performance. Burger King will test sliders in Columbus, Ohio, and Portland, Oregon, from April 14 to…...

Restaurant Dive
restaurantdive. com > news > firebirds-wood-fired-grill-appoints-kura-sushi-exec-jeff-uttz-cfo > 816937

Firebirds Wood Fired Grill appoints Kura Sushi exec as CFO

20+ hour, 19+ min ago  (419+ words) Jeff Uttz will join the roughly 70-unit full-service chain on May 18 after four years at the revolving sushi restaurant. Kura Sushi is in the process of finding his replacement. Uttz brings extensive experience in the restaurant industry, particularly with guiding…...

Restaurant Dive
restaurantdive. com > news > kfc-saucy-pepsi-drips-menu-additions > 816862

KFC's Saucy adds premium Pepsi Drips products

1+ day, 1+ hour ago  (205+ words) The chicken chain's tender-focused spinoff is getting four new beverages that combine soda with premium ingredients like blue raspberry boba. The Drips flavor lineup gives "fans even more ways to customize their experience. Whether the mood is indulgent, nostalgic, spicy,…...

Restaurant Dive
restaurantdive. com > news > starbucks-rewards-points-tiers-green-gold-reserve > 810753

Starbucks Rewards moves to a tiered structure

2+ mon, 1+ week ago  (497+ words) The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but consumers who hit spending thresholds will earn points more quickly. Members of each Starbucks rewards tier have access as well to successively better rewards, including increased…...

Restaurant Dive
restaurantdive. com > news > paytronix-2026-loyalty-report-points-based-ai-innovation > 816729

Why points-based loyalty programs aren't cutting it anymore

1+ day, 1+ hour ago  (357+ words) Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge consumers from one-time visitors to lifetime fans, Paytronix says. While many brands are still adopting points-based programs, which offer consumers autonomy in redeeming items, major…...

Restaurant Dive
restaurantdive. com > news > panera-bread-launches-salad-stuffers > 816868

Panera turns salads into handhelds

1+ day, 4+ hour ago  (213+ words) The fast casual chain said the Salad Stuffer platform, which can transform any salad into a sandwich, performed well during testing. Panera hit the ground running with its transformation plan this year by debuting several new menu items. The restaurant…...

Restaurant Dive
restaurantdive. com > news > carls-jr-operator-friendly-franchisees-corp-files-chapter-11-bankruptcy > 816730

Major Carl's Jr franchisee in California files for bankruptcy

2+ day, 1+ hour ago  (234+ words) A 65-unit operator filed for Chapter 11 protections under various subsidiaries after owning the sites for more than two decades. A Carl's Jr. spokesperson said that the brand was aware of the franchisee's filing in California, but doesn't expect a broader…...

Restaurant Dive
restaurantdive. com > news > the-cheesecake-factory-chick-fil-a-leads-auvs-among-major-restaurant-chain > 816023

The Cheesecake Factory, Chick-fil-A leads AUVs among major restaurant chains

3+ day, 54+ min ago  (306+ words) Pizza brands, sandwich chains and beverage concepts tended to have weaker average unit volumes than casual dining brands and chicken QSRs in 2025, according to Circana's data. The explanations for this strong, sectorally specific performance are, to some degree, self-evident. Casual…...

Restaurant Dive
restaurantdive. com > news > how-international-restaurant-chains-reshaping-us-market > 816691

How international restaurant brands are reshaping the US market

3+ day, 1+ hour ago  (926+ words) Luckin Coffee, Mixue and other chains are winning over consumers with digital-first operations and experiential dining experiences. International restaurant brands have been expanding into the U. S. for years, with chains like Din Tai Fung and Jollibee establishing strong footholds. But the…...

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