2+ day, 4+ hour ago   (289+ words) ADAD is now overseeing the eSim brand's first major campaign in ANZ (Canda Media Intelligence) Advertising Advantage has been appointed Saily’s first media agency in Australia, as the travel e-sim provider ramps up its local presence. E-sims (“eSIM”) are are…...

2+ day, 5+ hour ago   (320+ words) Mumbrella IMAX has released positive financial results for Q2 of 2026 IMAX Corporation reported its financial results for the second quarter of 2026, highlighting a revenue increase of 12% year-over-year. The company attributed its success to the strong performance of its latest release, The…...

2+ day, 5+ hour ago   (484+ words) It makes sense to blame the rush of Chinese car imports into the Australian market for the local collapse of Fiat. As Ehrenberg-Bass Institute’s senior marketing scientist Arry Tanusondjaja writes, while this is a factor, the brand’s lacklustre marketing presence…...

2+ day, 6+ hour ago   (1706+ words) Mutinex co-founder and regular Mumbrella contributor Henry Innis here reveals the ways in which measurement is influenced by who funds it. The piece includes an eye-opening account of a digital platform approaching Innis (as the CEO of an independent measurement…...

2+ day, 18+ hour ago   (708+ words) Publicis winning Holdco of the Year Australia’s top marketing, media and creative talent was recognised at the annual Mumbrella Awards on Thursday night at the Star in Sydney. Among the night’s biggest winners was Publicis Groupe, which took home the…...

3+ day, 5+ hour ago   (407+ words) Y Australia (formerly YMCA) is preparing to launch its first national brand platform and campaign, appointing Think HQ to lead development of the work. The not-for-profit is planning to roll out a youth-focused campaign later this year, with a media…...

3+ day, 57+ min ago   (398+ words) Let it flow: The JAF has distributed $67 plus GST (Midjourney) More than 180 Australian media companies have collectively received over $74m under the federal government’s Journalism Assistance Fund. Details of the recipients have now been revealed, and a complete list shows that…...

3+ day, 8+ hour ago   (444+ words) Philips Avent has launched the “Love For Mum” campaign in partnership with We Scout to support new mothers. The initiative aims to address the disconnect between mothers and their support networks, highlighting the importance of community in the parenting journey....

3+ day, 4+ hour ago   (992+ words) Most companies reposition for the wrong reason. The brand feels tired, a new CMO wants a mark to call their own, a competitor did something shiny. None of those are strong enough reasons on their own. As Ross Hastings, CEO…...

3+ day, 5+ hour ago   (576+ words) Alessandra Galloni: "The best thing young journalists can train on is going out and finding news and talking to people." Reuters editor-in-chief Alessandra Galloni believes young journalists still have opportunities to learn the craft, even as AI takes over many…...