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News
Why agencies embrace ChatGPT ads despite limited measurement
13+ hour ago (697+ words) OpenAI officially launched advertising on ChatGPT in January 2026, and the response from major brands has been immediate. What was once speculation has become reality, and early adopters are already testing how conversational AI advertising reshapes brand engagement. The first wave…...
Colombia’s new Senator turned her stigma into a campaign strategy and won
10+ hour, 58+ min ago (371+ words) Most political campaigns are built around reinvention. Deyci Alejandra Omana Ortiz chose the opposite, and won a Senate seat in Colombia doing it. Ortiz, 33, known professionally as Amaranta Hank during her time in the adult content industry between 2017 and 2019, was…...
Nigeria dominates Africa as six fintechs make CNBC’s 2026 world top fintech list
12+ hour, 9+ min ago (238+ words) Nigeria’s six confirmed entries are Moniepoint, PalmPay, PiggyVest, Redtech, LemFi, and Zone. Meanwhile, the remaining five African spots are distributed across Kenya, Egypt and South Africa, with M-KOPA, Tala, and pawaPay representing East Africa, Paymob representing Egypt, and Yoco representing…...
Fake news threatens democracy, Omotoso charges journalists to defend truth
13+ hour, 5+ min ago (258+ words) The Lagos State Commissioner for Information and Strategy, Mr. Gbenga Omotoso, has called on journalists and other media stakeholders to intensify efforts in protecting the integrity of information. Equally, he warned that the growing spread of fake news and misinformation…...
Aramide Nwokediuko joins CHI Limited in expanded corporate affairs role
1+ day, 16+ hour ago (248+ words) Mofeoluwa Awe is a research-driven content writer and digital strategist with a B.Sc. in Mass Communication from Covenant University. She crafts clear, compelling narratives across news, tech, finance, and marketing. Trained as a Digital Strategist at 02 Academy Lagos, she blends…...
Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution
1+ day, 15+ hour ago (507+ words) Marketing Edge Loneliness is now a trillion dollar economy, and brands are either part of the problem or the solution 1.2 billion people on earth are lonely. That number is not a social statistic. It is a market signal. At the…...
When the AI escaped: What OpenAI’s hugging face incident means for brands
1+ day, 16+ hour ago (589+ words) Nobody told it to hack Hugging Face. It decided to do that on its own. No human directed them. No human authorised the breach. The models decided, independently, that the fastest path to a good score was to find the…...
The fight to put brands on the balance sheet is not worth having
1+ day, 16+ hour ago (296+ words) For years, marketers have been fighting the wrong battle. The argument goes like this: marketing spend creates long-term brand value. Long-term value should be treated as a capital investment, not an operating expense. Therefore, advertising budgets should be capitalised on…...
The Gulf crisis is Nigeria’s double-edged sword
3+ day, 17+ hour ago (235+ words) The world’s most important oil shipping route is under fire. And Nigeria, sitting at the double-edged sword of being both Africa’s largest oil producer and a heavily import-dependent economy, is watching the consequences unfold from both sides of the ledger…...
Chowdeck data reveals how Nigeria’s salary cycle
3+ day, 18+ hour ago (586+ words) Femi Aluko, co-founder and CEO of Chowdeck, Nigeria’s fastest-growing food delivery platform, recently shared a consumer spending pattern drawn from the platform’s order data that is as revealing as it is recognisable to anyone who has lived on a Nigerian…...