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News
MR D.I.Y. launches first loyalty programme with family rewards feature
4+ day, 46+ min ago (462+ words) MR D.I.Y. has launched its first-ever loyalty programme, introducing a family-first rewards system that allows up to five household members to pool points and unlock benefits together. Called "MR.DIY Club", the free programme lets members earn one point for every…...
Sun Life and HK Shine Tak Foundation drive community wellness
4+ day, 46+ min ago (304+ words) Sun Life Hong Kong and the Hong Kong Shine Tak Foundation have launched “Ride-to-shine” Hong Kong, a citywide smart cycling initiative aimed at uniting the community through sport and healthy living. Under the theme “Participation for all,” the campaign invites…...
Gen Z Perspectives: WPP, Huggies’ throwback hit and Coca-Cola’s refresh
1+ mon, 2+ hour ago (169+ words) Things are fizzing up. Don't miss: Gen Z perspectives: Nostalgic clicks, Haaland and Norwegian Air's logo swap 1. WPP Brand & Design unveils new APAC leadership structure WPP Brand & Design has reinforced its regional leadership across Asia-Pacific with a slate of senior…...
Why communicators must build relationships before regulations change
1+ week, 4+ day ago (783+ words) As Indonesia’s regulatory environment continues to evolve at speed, corporate affairs leaders are shifting away from reactive crisis communications towards long-term trust building, arguing that strong stakeholder relationships are now as critical as regulatory expertise. Speaking during a panel discussion…...
DETERMINANT picks PR agency for SG
4+ day, 46+ min ago (265+ words) Hong Kong menswear brand DETERMINANT has appointed Access Communications as its public relations agency in Singapore, as the brand looks to strengthen its presence in the market. Under the remit, Access Communications will oversee DETERMINANT's public relations strategy, including media…...
Unilever Foods Indonesia selects social media partner for Bango and Royco
1+ week, 3+ day ago (331+ words) Unilever's Foods Division in Indonesia has named McCann Studio Indonesia as its social media agency, extending the agency's partnership with the FMCG giant to encompass social media strategy, content production and creator management. Effective from July 2026, the appointment covers Unilever…...
Spider-Man swings by Plaza Singapura before hitting cinemas
4+ day, 46+ min ago (190+ words) Disney is bringing Spider-Man off the big screen and into the heart of Singapore with an immersive pop-up experience as it ramps up excitement for the release of Spider-Man: Brand New Day. Running from 25 July to 15 August at Plaza Singapura,…...
Harvey Norman, Westpac and KFC back NRLW again as audience grows
4+ day, 46+ min ago (210+ words) Harvey Norman, Westpac and KFC have all renewed their sponsorship of the 2026 NRLW season on Kayo Sports and Foxtel, as brands continue to back Australia's fastest-growing women's sporting competitions. The trio will return as lead sponsors across the broadcaster's NRLW…...
Can a former factory become PJ's newest wellness destination?
1+ week, 3+ day ago (546+ words) PJ Collective has unveiled its new brand identity, created by independent Malaysian agency The Clan, as it prepares to launch a new social wellness destination in Petaling Jaya. The destination, which transforms the former Kong Brothers Engineering Works site, was…...
Why would a recognisable brand like Coca-Cola need a refresh?
2+ mon, 6+ day ago (756+ words) According to Arnab Roy, president of Coca-Cola global category, the update is intended to create a "clearer and more consistent" brand experience wherever consumers encounter Coca-Cola. Meanwhile, Rapha Abreu, global vice president of design at The Coca-Cola Company, said the…...