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Digital-native CHAGEE bets on localisation to crack the Philippines' experience economy
2+ week, 5+ day ago (562+ words) Born into the digital era rather than retrofitted for it, CHAGEE is betting that technology-led'localisation'- not simply aggressive expansion - will define whether global lifestyle brands can truly resonate in culturally nuanced markets such as the Philippines.' Speaking at the 2026 Content360 Conference…...
Celcom Digi is betting on fandoms, not just data plans, with KL Headline 2026
5+ day, 21+ hour ago (217+ words) Marketing-Interactive Celcom Digi is partnering with Live Nation Malaysia and Tourism Malaysia to launch KL Headline Season 2026, a live entertainment initiative aimed at positioning Kuala Lumpur as a regional concert destination. "Through our partnership with Live Nation for KL Headline…...
Spritzer rides a new wave with first major brand refresh in decades
3+ day, 23+ hour ago (1015+ words) Spritzer has rolled out its most significant brand refresh in decades with the launch of "Flow with joy, a new brand movement developed in collaboration with growth consultancy JUNO. The refresh marks a strategic shift for Malaysia's leading bottled water…...
Ogilvy Malaysia executive group director Michelle Ong departs
5+ day, 44+ min ago (546+ words) Ogilvy Malaysia's executive group director Michelle Ong has departed from her role, wrapping up a three-and-a-half-year stint at the agency since joining at the end of 2022. A+M understands that she has retired and has reached out to Ogilvy and…...
You can soon create AI-powered remixes on Spotify
3+ day, 19+ hour ago (365+ words) Spotify and Universal Music Group (UMG) are set to launch a new responsible AI-powered tool that will allow Spotify Premium users to create licensed covers and remixes of songs from participating artists and songwriters. The tool, which will be offered…...
Grayling rolls out GEO platform in APAC
2+ week, 23+ hour ago (343+ words) Grayling has launched a new insights platform in Asia Pacific aimed at helping brands understand how they appear in AI-generated search results, as traditional search behaviour continues to shift towards generative engines. The Generative Engine Optimisation Radar (GEO Radar) tracks…...
Housing Authority seeks for social media agency
5+ day, 21+ hour ago (259+ words) The Hong Kong Housing Authority (HKHA) is looking to appoint a specialised social media agency to handle the strategic digital publicity duties for the statutory body. Interested agencies must submit their applications before 10 am on 18 June 2026. Submissions must be clearly…...
M1-Simba deal collapses after regulatory probe stalls review
3+ day, 19+ hour ago (399+ words) Singapore's proposed telco consolidation between M1 and Simba Telecom has officially fallen through, after the parties terminated the sale and purchase agreement tied to the deal. In a statement released on 22 May, Tuas Limited said the agreement relating to Simba's proposed…...
CK Hutchison denies PARKn SHOP sale rumours
4+ day, 6+ min ago (435+ words) CK Hutchison has denied rumours of selling its supermarket arm PARKn SHOP, ending speculation about a possible deal with the owner of Wellcome, Jardine Matheson. This follows reports in April that Jardine Matheson was in talks with CK Hutchison over…...
Howie Lau bids farewell to NCS Group after five years
2+ week, 5+ day ago (627+ words) Howie Lau has stepped down from his role as NCS Group's chief corporate development and synergy officer and greater China business, effective 21 May 2026, marking the end of a five-year stint that helped reshape the homegrown technology firm into a regional…...
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