1+ day, 2+ hour ago  (296+ words) The real advantage isn't resisting disruption but understanding it'by getting curious about AI, rethinking patient experience, and expanding how you prepare for what's next. "The measure of intelligence is the ability to change." " Albert Einstein Now think about that for…...

1+ day, 2+ hour ago  (368+ words) Here's how to move beyond relying on one "all-star" and start developing leadership across your entire team'by shifting how you set goals, delegate, and build trust. ARE YOU THE ALL-STAR on your team? Most opticals have at least one. Whether…...

1+ day, 2+ hour ago  (476+ words) MAY IS ALWAYS A cool time in our practice " the energy, the families, the graduations, the reminders of why we do what we do. As a new class of optometry school graduates embark on an amazing career, this year I…...

1+ day, 27+ min ago  (353+ words) This California eye doc built her practice into a center for rehabilitation by focusing on the brain-eye connection, helping patients move from screen fatigue to peak performance. Hong is now committed to what she and her colleagues call "ending the…...

1+ day, 1+ hour ago  (375+ words) IN TODAY'S EYE CARE landscape, independent optometry is locked in a David-and-Goliath struggle against massive retail chains and online disruptors. While independents often rely on traditional messaging like "family-friendly" or "comprehensive care," these claims have become the bare minimum " mere…...

1+ day, 23+ hour ago  (377+ words) With Pride Month, Men's Health awareness, and National Sunglasses Day on the calendar, June is full of opportunities to connect with patients through thoughtful, timely messaging. 1 Use June to show off your colors " literally and figuratively. For Pride Month, spotlight…...

3+ day, 19+ hour ago  (143+ words) (PRESS RELEASE) ATLANTA, GA " United Vision Plans (UVP), the leading online vision benefits company and a subsidiary of the Optimax Eyewear Group, announced a new strategic collaboration with Careington International Corporation, a leader in the health and wellness benefits space…...

4+ day, 8+ hour ago  (355+ words) Prevent Blindness to host four 2026 webinars engaging allies and advocates to improve access to vision and eye care. The 2026 Focus on Eye Health Webinar Series is designed for individuals living with eye disease, care partners, patient advocacy organizations, foundations, educators,…...

3+ day, 12+ hour ago  (297+ words) Professors Craig, Jones, and Wolffsohn help eye care professionals understand and apply the TFOS DEWS III report recommendations. (PRESS RELEASE) ST. LOUIS " The World Council of Optometry (WCO) and Alcon have released a three video-series to help eye care professionals…...

4+ day, 7+ hour ago  (530+ words) The UAB News Studio is available for live or taped interviews with UAB experts. (PRESS RELEASE) BIRMINGHAM, AL " Professors in the University of Alabama at Birmingham School of Optometry have received a patent for a lens design that may help…...