17+ hour, 12+ min ago  (412+ words) In our new Goat Intelligence report, "Pick Me. Choose Me. Love Me. , we're deep-diving into FMCG influencer marketing. The market for FMCG brands is notoriously competitive." By their nature, FMCG products tend to be bought quickly and without as much…...

1+ day, 12+ hour ago  (351+ words) Data from Cloudflare shows that 57% of HTTP requests now come from bots." The time has come, the bots have taken over " or at least when it comes to HTTP requests to HTML content. Last week, Cloudflare data on worldwide traffic…...

1+ day, 16+ hour ago  (199+ words) Kathryn Turner's Tik Tok account has already accumulated nearly 50k followers in less than a month. Last week, I organically stumbled across a personal Tik Tok account from the Director of Product Development at M&S. That's not a social media or…...

1+ day, 16+ hour ago  (461+ words) It's a perfect brand fit for Pew Die Pie, especially after he's spent years partnering with VPN companies to promote internet security. Legendary You Tube creator Pew Die Pie's retirement arc has been one of the internet's greatest to watch....

1+ day, 17+ hour ago  (276+ words) The APMA's AI and LLM Publisher survey is looking to find out. "AI has changed everything, from the way people discover news and how they shop, to where they seek mental and physical health advice and emotional support. Regulation has…...

5+ day, 14+ hour ago  (368+ words) Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind. Meta has quietly introduced a new Reddit-style standalone app called Forum, signalling a renewed focus on community-led conversations and interest-based engagement at a time…...

6+ day, 13+ hour ago  (1033+ words) Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers. Google just announced it's becoming a marketplace. Not officially, but functionally, that's exactly what Google's recent I/O announcements will create. The implications…...

6+ day, 16+ hour ago  (133+ words) From 2013 to 2026, the seven-member Sidemen collective grew from a You Tube channel into a content empire. When the Sidemen launched in 2013, the term "creator economy" barely existed. More than a decade later, the Sidemen have become one of the most…...

1+ week, 16+ hour ago  (664+ words) For marketing leaders, it's no longer about whether creator marketing deserves investment, says San Sareen. For years, creator partnerships were treated as tactical marketing add-ons " useful for generating awareness around product launches or seasonal campaigns, but rarely central to long-term…...

1+ week, 4+ day ago  (111+ words) Hello Partner Market Movers - May 2026 Who's been appointed, who's been promoted, who's acquired who, and who's launched what " we've got it all here. Here's our rundown of the biggest moves across affiliate, performance, and the creator economy in May. Hello…...